United States

That's it

That's it. is a US-based food brand specializing in fruit snacks. Founded in 2009, the company's primary product line consists of fruit bars made from two ingredients: apple and one other fruit, such as blueberry, strawberry, or mango. These bars are characterized by their simple formulation, containing no added sugars or artificial preservatives. This ingredient profile places That's it. products firmly within the NOVA 1 classification for unprocessed or minimally processed foods. The brand positions itself within the broader snack category, offering a convenient, fruit-based option. Its commitment to minimal processing and limited ingredient lists distinguishes it from many multi-ingredient, often sugar-sweetened, snack alternatives available in the market. Our pages will evaluate That's it. SKUs based on their ingredient transparency, nutritional contributions relative to whole fruit, and comparison to other two-ingredient fruit-based snack options.

No scored SKUs yet for this brand. Coverage expands as we run the USDA Branded Foods pipeline across additional seed batches. In the meantime, you can browse all scored branded products on the brand index.

Data source: USDA FoodData Central, Branded Foods dataset. Nutrition Facts values, ingredient lists and UPCs are manufacturer-declared. FoodScore methodology is documented on the methodology page. Manufacturer website: thatsitfruit.com.