FoodScore
0/ 100
AvoidgrainPILLSBURY· 2 cookies

PILLSBURY Cinnamon Toast Crunch

PILLSBURY Cinnamon Toast Crunch cookies receive a FoodScore of 2/100 (Avoid). This score is primarily driven by the **high levels of added sugar** and **saturated fat**, alongside its classification as an ultra-processed food.

  • FoodScore: 2/100 (Avoid) due to high added sugar and saturated fat content.
  • Contains 36.7g of added sugar per 100g, significantly contributing to its low score.
  • Provides 6.67g of protein per 100g and 13% DV for iron, offering minor nutritional bonuses.
  • Classified as NOVA 4 (ultra-processed), contrasting with a whole-grain baseline like plain rolled oats.
  • Best consumed as an occasional treat in very small portions due to its nutrient profile.
  • Scores -54 points above the grain category average (56/100 across 107 foods).
Fiber
0g
0% of Daily Value
Protein
6.67g
13% of Daily Value
Added sugar
36.7g
73% of Daily Value
Sodium
300mg
13% of Daily Value
+
What it brings to the table
Protein (6.7g)+2
Micronutrients (Iron)+2
What holds it back
Added sugar (36.7g)-25
Saturated fat (10g)-14
Ultra-processed (NOVA 4)-10
Concentrated ultra-processed fat-3

Why it scores 2

PILLSBURY Cinnamon Toast Crunch cookies achieve a FoodScore of 2 out of 100, indicating it is a food to avoid for regular consumption. This low score is largely due to its significant added sugar content, which stands at 36.7g per 100g, incurring a substantial -25 penalty. The product also contains 10g of saturated fat per 100g, leading to a -14 penalty. As an ultra-processed food (NOVA class 4), it receives an additional -10 penalty, reflecting its extensive industrial processing and formulation with ingredients like fructose and vegetable oil (palm and/or palm kernel). A further -3 penalty is applied for concentrated ultra-processed fat. While it does receive minor bonuses for its protein content (6.67g, +2) and iron (2.33mg or 13% DV, +2), these are insufficient to offset the numerous penalties. Compared to a reference baseline of plain rolled oats, which are a whole grain with no added sugars or unhealthy fats, PILLSBURY Cinnamon Toast Crunch cookies offer a starkly different nutritional profile, emphasizing energy density from sugars and fats over beneficial nutrients.

Health benefits

What the nutrients in pillsbury cinnamon toast crunch actually do for you, grounded in established dietary science.

Source of Iron

This product provides 2.33mg of iron per 100g, contributing 13% of the Daily Value. Iron is an essential mineral involved in oxygen transport and energy metabolism. While not a primary source, it can contribute to daily iron intake, especially in diets that may be otherwise low in this nutrient. However, it is important to consider the overall nutritional context of the product.

Provides Some Protein

With 6.67g of protein per 100g, these PILLSBURY cookies offer a modest amount of this macronutrient. Protein is crucial for muscle repair and growth, as well as various bodily functions. While not a high-protein food, this contribution can be a small part of overall protein intake, particularly when consumed as a small, infrequent treat.

Quick Energy Source

Due to its high sugar content, this product can provide a rapid source of energy. For individuals needing a quick caloric boost, such as after intense physical activity, the carbohydrates present can be readily utilized. However, this energy comes with a significant amount of added sugar, which should be considered in the context of overall dietary sugar limits.

How to eat it

PILLSBURY Cinnamon Toast Crunch cookies are typically consumed as a snack or dessert. Given their high caloric density and sugar content, they are not intended for regular daily consumption. A common portion size might be 2 cookies, but even this small amount contributes significantly to daily added sugar intake.

To improve the nutritional profile, pair a single cookie with a source of fiber and protein, such as a small handful of nuts or a piece of fruit.
Practice mindful eating by savoring a small portion slowly, rather than consuming multiple cookies quickly.
Consider these cookies as an occasional treat rather than a regular snack, especially when managing added sugar intake.
For a more balanced snack, opt for whole fruits, vegetables, or plain yogurt instead of relying on processed cookies.
Things to keep in mind

Consumers should be aware of the high added sugar content (36.7g per 100g), which exceeds recommended daily limits for regular consumption. The presence of vegetable oil (palm and/or palm kernel) contributes to the saturated fat content. The ingredient list also includes soy lecithin, which is a common allergen for individuals with soy sensitivities. The product contains enriched flour, indicating it is not a whole grain product. Individuals managing blood sugar levels, such as those with diabetes, should exercise caution due to the rapid impact of high sugar on glucose levels. The product also contains natural and artificial flavor and caramel color, which some individuals may choose to limit in their diet.

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Reader questions
Is PILLSBURY Cinnamon Toast Crunch healthy?
Based on its FoodScore of 2/100, PILLSBURY Cinnamon Toast Crunch cookies are not considered a healthy food for regular consumption. They are high in added sugar (36.7g/100g) and saturated fat (10g/100g), and are classified as ultra-processed. While they offer some iron and protein, these benefits are outweighed by less desirable nutritional aspects.
How does PILLSBURY Cinnamon Toast Crunch compare to other cookies?
Compared to many other commercially available cookies, PILLSBURY Cinnamon Toast Crunch cookies share a similar nutritional profile, often being high in added sugars and fats. For instance, a brand like Nabisco's Chips Ahoy! Original cookies also contains significant amounts of added sugar and saturated fat. Consumers looking for more nutrient-dense options might consider cookies made with whole grains, less added sugar, and healthy fats, or opt for fruit-based desserts.
What is 'enriched flour' in the ingredient list?
Enriched flour is wheat flour that has had certain B vitamins (niacin, riboflavin, thiamin, folic acid) and iron added back after processing. While it restores some nutrients lost during milling, it is not a whole grain. Whole grains contain the entire grain kernel, including the bran, germ, and endosperm, which provide more fiber and micronutrients.
What is a reasonable portion size for these cookies?
The declared serving size is 2 cookies. However, given the high added sugar and saturated fat content, even this small portion contributes significantly to daily limits. For occasional consumption, sticking to the stated serving size or even half of it would be a practical approach to moderation.
Can children eat PILLSBURY Cinnamon Toast Crunch cookies?
Children can consume PILLSBURY Cinnamon Toast Crunch cookies in moderation as an occasional treat. However, due to their high added sugar content, regular consumption should be avoided. Excessive intake of added sugars in childhood can contribute to poor dietary habits and other health concerns. Parents should prioritize nutrient-dense snacks and limit ultra-processed foods.

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Data & references