FoodScore
0/ 100
AvoidgrainPEBBLES· 1 cup

PEBBLES BIRTHDAY CAKE SWEETENED RICE CEREAL, BIRTHDAY CAKE

PEBBLES BIRTHDAY CAKE SWEETENED RICE CEREAL scores 27/100 (Avoid) due to its **high added sugar content** and **ultra-processed nature**.

  • This PEBBLES cereal has a FoodScore of 27/100, placing it in the 'Avoid' category.
  • It contains 38.5g of added sugar per 100g, a significant factor in its low score.
  • The product is fortified with several micronutrients, including 52% DV zinc and 712% DV Vitamin A.
  • As a NOVA class 4 food, it is considered ultra-processed, unlike plain rolled oats.
  • Consider this cereal as an occasional treat rather than a regular breakfast staple.
  • Scores -20 points above the grain category average (47/100 across 2269 foods).
Fiber
0g
0% of Daily Value
Protein
5.13g
10% of Daily Value
Added sugar
38.5g
77% of Daily Value
Sodium
487.18mg
21% of Daily Value
+
What it brings to the table
Protein (5.1g)+1
Micronutrients (Iron, Zinc, Vitamin A, Vitamin C, Vitamin B12, Folate, Riboflavin)+12
What holds it back
Added sugar (38.5g)-25
Sodium (487.2mg)-1
Ultra-processed (NOVA 4)-10

Why it scores 27

PEBBLES BIRTHDAY CAKE SWEETENED RICE CEREAL receives a FoodScore of 27 out of 100, primarily driven by its high added sugar content and classification as an ultra-processed food. With 38.5g of added sugar per 100g, this product incurs a substantial penalty, reflecting dietary guidelines that recommend limiting intake of added sugars. The cereal's NOVA class 4 designation, indicating it is ultra-processed, also contributes a significant penalty to its overall score. While the product does offer some nutritional benefits through fortification, such as 5.1g of protein and notable amounts of iron (26% DV), zinc (52% DV), and Vitamin A (712% DV), these bonuses are outweighed by the penalties. The presence of canola oil and artificial colors like Yellow 5, Red 40, and Blue 1 further categorizes it as highly processed. In contrast, a baseline like plain rolled oats provides fiber and complex carbohydrates without added sugars or artificial ingredients, highlighting the nutritional differences.

Health benefits

What the nutrients in pebbles birthday cake sweetened rice cereal, birthday cake actually do for you, grounded in established dietary science.

Micronutrient Fortification

This PEBBLES cereal is fortified with several essential vitamins and minerals, which can help address potential dietary gaps. For instance, it provides 52% of the Daily Value for zinc and an impressive 712% of the Daily Value for Vitamin A per 100g. These nutrients play roles in immune function and vision health, respectively. While not a primary source of nutrition, the fortification ensures that consumers receive some key micronutrients that might otherwise be lacking in their diet, especially if consuming a limited variety of foods.

Source of Iron and B Vitamins

PEBBLES BIRTHDAY CAKE SWEETENED RICE CEREAL contributes to the intake of iron and several B vitamins. Per 100g, it offers 26% of the Daily Value for iron, a crucial mineral for oxygen transport in the blood and energy metabolism. Additionally, it is fortified with B vitamins such as Niacinamide (Vitamin B3), Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Thiamin Mononitrate (Vitamin B1), and Vitamin B12 (513% DV). These B vitamins are vital for converting food into energy and maintaining nervous system health.

Convenient Energy Source

As a ready-to-eat cereal, this product offers a quick and convenient option for breakfast or a snack. Its carbohydrate content provides a source of immediate energy, which can be useful for individuals needing a rapid energy boost, such as children before school or adults with active lifestyles. While its high sugar content means this energy is quickly absorbed, its ease of preparation and accessibility make it a practical choice for those times when a more complex meal is not feasible or desired, fitting into a busy routine.

How to eat it

PEBBLES BIRTHDAY CAKE SWEETENED RICE CEREAL is typically consumed as a breakfast cereal with milk, or as a dry snack. A common serving size is 1 cup, which delivers a significant amount of added sugar. It is often chosen for its sweet flavor and crunchy texture.

To moderate added sugar intake, consider mixing this cereal with a lower-sugar, higher-fiber cereal like plain shredded wheat or puffed rice.
Pair with a source of protein and healthy fats, such as a handful of nuts or a serving of Greek yogurt, to help slow sugar absorption and increase satiety.
Use as an occasional treat rather than a daily breakfast, especially for children, to keep overall added sugar intake within recommended limits.
Be mindful of portion sizes; a 1-cup serving already contains a substantial amount of added sugar, so smaller portions can help manage intake.
Things to keep in mind

Consumers should be aware of the high added sugar content in PEBBLES BIRTHDAY CAKE SWEETENED RICE CEREAL, which is 38.5g per 100g. This level of sugar may be a concern for individuals managing blood sugar levels, such as those with diabetes, or for parents monitoring their children's sugar intake. The product also contains artificial colors like Yellow 5, Red 40, and Blue 1, which some individuals choose to avoid due to potential sensitivities. While the sodium content (487.18mg per 100g) is moderate, it contributes to the overall processed nature of the food. There are no common allergens explicitly declared beyond the rice base, but consumers with specific sensitivities should always review the full ingredient list.

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Reader questions
Is PEBBLES BIRTHDAY CAKE SWEETENED RICE CEREAL healthy?
This PEBBLES cereal scores 27/100, indicating it is not a healthy choice for regular consumption. Its high added sugar content (38.5g per 100g) and classification as an ultra-processed food are the primary reasons for its low score. While it is fortified with some vitamins and minerals, these do not outweigh the nutritional drawbacks of its overall composition.
How does PEBBLES BIRTHDAY CAKE SWEETENED RICE CEREAL compare to other breakfast cereals?
Compared to a whole-grain breakfast like plain rolled oats, PEBBLES cereal is significantly higher in added sugar and lacks fiber. Even when compared to other sweetened cereals, its 38.5g of added sugar per 100g is substantial. For example, a brand like Cheerios Original, while also processed, has considerably less added sugar and provides whole grain fiber.
What is the role of 'Natural and Artificial Flavor' in this cereal?
The 'Natural and Artificial Flavor' listed in the ingredients contributes to the birthday cake taste profile of the cereal. These flavors are added to enhance the sensory experience of the product. While natural flavors are derived from natural sources, artificial flavors are chemically synthesized. Neither contributes significant nutritional value, and they are common in ultra-processed foods.
What is a reasonable portion size for this cereal?
The manufacturer's serving size is 1 cup. However, given the high added sugar content, a smaller portion, such as half a cup, might be more appropriate, especially if consumed as part of a meal with other sweet items or by children. Pairing it with unsweetened milk and fresh fruit can help balance the meal.
Can this cereal be part of a balanced diet?
While any food can technically fit into a balanced diet in moderation, PEBBLES BIRTHDAY CAKE SWEETENED RICE CEREAL should be considered an occasional treat rather than a dietary staple. Its nutritional profile, marked by high added sugar and ultra-processing, means it offers limited nutritional benefits compared to less processed alternatives. Prioritizing whole, unprocessed foods for most meals is key for a balanced diet.

Explore more

CategoryAll grains & breads BrandAll PEBBLES SKUs Competitor · 85/100Barilla Whole Grain Spaghetti Competitor · 85/100BETTER OATS ORIGINAL STEEL CUT INSTANT OATMEAL WITH FLAX SEEDS, ORIGINAL Head-to-headPEBBLES BIRTHDAY CAKE SWEETENED RICE CEREAL, BIRTHDAY CAKE vs. Barilla Whole Grain Spaghetti Head-to-headPEBBLES BIRTHDAY CAKE SWEETENED RICE CEREAL, BIRTHDAY CAKE vs. BETTER OATS ORIGINAL STEEL CUT INSTANT OATMEAL WITH FLAX SEEDS, ORIGINAL Head-to-headPEBBLES BIRTHDAY CAKE SWEETENED RICE CEREAL, BIRTHDAY CAKE vs. Jovial Organic Whole Grain Einkorn Penne Head-to-headPEBBLES BIRTHDAY CAKE SWEETENED RICE CEREAL, BIRTHDAY CAKE vs. Jovial Organic Einkorn Spaghetti

Data & references