United States
Prime (Congo Brands)
Prime is a hydration and energy-drink line launched in 2022 by Logan Paul and KSI, produced by Congo Brands. The Hydration line uses coconut water, BCAAs, electrolytes, sucralose and acesulfame-K, no added sugar. The Energy line adds 200mg caffeine per 12oz can. NOVA is 4 across the portfolio because of the isolates and synthetic sweeteners. Prime has drawn regulatory attention (Canada, EU, US schools) for caffeine content relative to its youth marketing. Our pages assess each variant on the same rubric used for Red Bull, Monster and Celsius and flag the caffeine-per-calorie ratio explicitly.
Data source: USDA FoodData Central, Branded Foods dataset. Nutrition Facts values, ingredient lists and UPCs are manufacturer-declared. FoodScore methodology is documented on the methodology page. Manufacturer website: drinkprime.com.