United States · 3 SKUs scored · avg 18/100
Feastables (MrBeast)
Feastables is a chocolate brand launched in 2022 by YouTuber MrBeast (Jimmy Donaldson). The original Milk Chocolate bar uses a six-ingredient formulation — organic cane sugar, organic cocoa butter, organic milk powder, organic chocolate liquor, organic cocoa, sea salt — that is unusually short for a mass-market chocolate bar and avoids soy lecithin, PGPR, and artificial flavors. The added-sugar load still earns penalties under FoodScore, but the NOVA classification can land at 3 rather than 4 and the score tends to beat Hershey's milk chocolate at the same cocoa percentage. Our pages compare Feastables directly to Hershey's, Mars M&M's, and Ghirardelli squares at matched slots.
All Feastables (MrBeast) SKUs, ranked
Data source: USDA FoodData Central, Branded Foods dataset. Nutrition Facts values, ingredient lists and UPCs are manufacturer-declared. FoodScore methodology is documented on the methodology page. Manufacturer website: feastables.com.