United States (parent: Kellanova)

Pop-Tarts

Pop-Tarts, a toaster pastry brand from the United States-based Kellanova company, offers a range of pre-baked, often frosted, sweet breakfast and snack items. Key flavor varieties include Frosted Strawberry, Brown Sugar Cinnamon, and Cookies & Crème. These products typically contain 16-20 grams of added sugar per pastry. As a processed food item, Pop-Tarts products fall into the NOVA 4 classification, indicating ultra-processed status. The brand’s positioning in the sweet pastry category emphasizes convenience and taste. Our pages will evaluate each Pop-Tarts SKU against a baseline of simple whole-grain toast with jam and compare it to other mass-market sweet baked goods for ingredient profiles and nutritional content.

No scored SKUs yet for this brand. Coverage expands as we run the USDA Branded Foods pipeline across additional seed batches. In the meantime, you can browse all scored branded products on the brand index.

Data source: USDA FoodData Central, Branded Foods dataset. Nutrition Facts values, ingredient lists and UPCs are manufacturer-declared. FoodScore methodology is documented on the methodology page.