United States (parent: Kellanova) · 31 SKUs scored · avg 37/100
Pop-Tarts
Pop-Tarts, a toaster pastry brand from the United States-based Kellanova company, offers a range of pre-baked, often frosted, sweet breakfast and snack items. Key flavor varieties include Frosted Strawberry, Brown Sugar Cinnamon, and Cookies & Crème. These products typically contain 16-20 grams of added sugar per pastry. As a processed food item, Pop-Tarts products fall into the NOVA 4 classification, indicating ultra-processed status. The brand’s positioning in the sweet pastry category emphasizes convenience and taste. Our pages will evaluate each Pop-Tarts SKU against a baseline of simple whole-grain toast with jam and compare it to other mass-market sweet baked goods for ingredient profiles and nutritional content.
All Pop-Tarts SKUs, ranked
- Frosted Mapley Brown Sugar54
- Frosted Strawberry54
- Birthday Cake48
- Frosted Chocolate Fudge48
- Frosted Chocolate Mocha48
- Frosted Chocolate Sugar Cookie48
- Frosted Watermelon47
- Frosted Cherry47
- Frosted Chocomallow Sundae47
- Frosted Green Apple47
- Frosted Red, White & Berry Strawberry Flavored Toaster Pastries, Frosted Red…47
- Frosted Watermelon47
- Frosted Wild Berry Bloom47
- Frosted A&w Root Beer46
- Frosted Blueberry46
- Frosted Crush Orange46
- Frosted Red, White & Berry Mixed Berry Flavored Toaster Pastries, Frosted Red…46
- Toaster Pastries, Dunkin Donuts Frosted Vanilla Latte46
- Frosted Brown Sugar Cinnamon45
- Milk Chocolate Graham45
- Unfrosted Strawberry41
- Whole Grain Frosted Strawberry29
- Froot Loops17
- Frosted S'mores17
- Frosted Strawberry17
- Mer-Mazing Blue Raspberry17
- Frosted Crisp Apple16
- Frosted Peach Cobbler16
- Frosted Blueberry15
- Cinnamon Sugar12
- Frosted Confetti Cake12
Data source: USDA FoodData Central, Branded Foods dataset. Nutrition Facts values, ingredient lists and UPCs are manufacturer-declared. FoodScore methodology is documented on the methodology page.