FoodScore
0/ 100
DecentgrainPOP-TARTS· 1 PASTRY

POP-TARTS FROSTED MAPLEY BROWN SUGAR FLAVORED TOASTER PASTRIES, FROSTED MAPLEY BROWN SUGAR

POP-TARTS FROSTED MAPLEY BROWN SUGAR TOASTER PASTRIES score 54/100 (Decent). Its **ultra-processed nature** significantly impacts its overall nutritional profile despite some micronutrient fortification.

  • This product receives a FoodScore of 54/100, categorized as Decent.
  • It contains 6g of fiber and is fortified with Vitamin A, Calcium, and Iron.
  • Classified as NOVA 4, indicating it is an ultra-processed food.
  • Each 100g serving contains 400mg of sodium, contributing to the penalty.
  • Compared to a generic whole-grain equivalent, this SKU has higher sodium and added sugars.
  • Scores +7 points above the grain category average (47/100 across 2269 foods).
Fiber
6g
21% of Daily Value
Protein
4g
8% of Daily Value
Added sugar
0g
0% of Daily Value
Sodium
400mg
17% of Daily Value
+
What it brings to the table
Fiber (6g)+7
Micronutrients (Calcium, Iron, Vitamin A, Riboflavin)+8
What holds it back
Sodium (400mg)-1
Ultra-processed (NOVA 4)-10

Why it scores 54

POP-TARTS FROSTED MAPLEY BROWN SUGAR TOASTER PASTRIES achieved a FoodScore of 54 out of 100, placing it in the 'Decent' category. This score reflects a balance of some nutritional benefits and several drawbacks. On the positive side, the product receives a +7 bonus for its fiber content, providing 6g per 100g, which is a notable contribution for a toaster pastry. Additionally, it gains an +8 bonus for micronutrient fortification, specifically for its significant levels of Vitamin A (111% DV), Calcium (15% DV), Iron (20% DV), and Riboflavin. However, these benefits are offset by several penalties. A -1 penalty is applied due to its sodium content of 400mg per 100g. The most significant penalty, a -10 deduction, is attributed to its NOVA class 4 classification, indicating it is an ultra-processed food. Ingredients like corn syrup, dextrose, and soybean and palm oil, along with various emulsifiers and artificial flavors, contribute to this classification. While the label does not declare added sugar, the presence of multiple forms of sugar early in the ingredient list, such as corn syrup, dextrose, and fructose, suggests a high sugar load. Compared to a generic whole-grain equivalent, this POP-TARTS SKU typically contains more added sugars and sodium, and fewer naturally occurring nutrients.

Health benefits

What the nutrients in pop-tarts frosted mapley brown sugar flavored toaster pastries, frosted mapley brown sugar actually do for you, grounded in established dietary science.

Source of Fiber

This product provides 6g of fiber per 100g, which can contribute to daily fiber intake. Fiber is important for digestive health and can help promote feelings of fullness. While this is a positive attribute for a toaster pastry, it's important to consider the overall dietary context and aim for fiber from a variety of whole food sources throughout the day.

Fortified with Key Micronutrients

POP-TARTS FROSTED MAPLEY BROWN SUGAR TOASTER PASTRIES are fortified with several essential vitamins and minerals. A 100g serving provides 111% DV of Vitamin A, 15% DV of Calcium, and 20% DV of Iron. These nutrients play roles in vision, bone health, and oxygen transport, respectively. This fortification can help address potential dietary gaps, especially for individuals who may not consistently consume a wide variety of nutrient-dense foods.

Convenient Energy Source

With 400 calories per 100g, this product offers a quick source of energy, which can be useful for individuals needing a rapid calorie boost, such as before or after physical activity, or as a convenient breakfast option on busy mornings. Its portability and lack of refrigeration make it a practical choice for on-the-go consumption, fitting into a routine where time is limited.

How to eat it

POP-TARTS are typically consumed as a quick breakfast or snack, often toasted. A common portion is one pastry, though some may consume two. The primary pitfall is that they are often eaten in isolation, missing out on complementary nutrients.

Pair with a source of protein like Greek yogurt or a hard-boiled egg to enhance satiety and balance the meal.
Consider consuming only one pastry and supplementing with a piece of fruit to increase fiber and vitamin intake.
Due to its convenience, it can be a suitable option for an occasional, quick energy boost, but should not be a daily dietary staple.
If you enjoy the flavor, consider making homemade versions with whole grains and less added sugar to control ingredients.
Things to keep in mind

This product contains several ingredients that warrant consideration. The presence of soybean and palm oil (with TBHQ for freshness) contributes to its fat content, and TBHQ is a synthetic antioxidant. Allergens declared include wheat and soy, which are common sensitivities. Individuals with celiac disease or gluten intolerance should avoid this product due to the whole wheat flour and enriched flour. The product is also classified as ultra-processed (NOVA 4), which is associated with diets higher in calories, unhealthy fats, and added sugars, and lower in fiber and micronutrients. While not high in sodium, those monitoring sodium intake should be mindful of the 400mg per 100g.

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Reader questions
Is POP-TARTS FROSTED MAPLEY BROWN SUGAR TOASTER PASTRIES healthy?
This product scores 54/100, indicating it is a 'Decent' choice. While it provides fiber and is fortified with some vitamins and minerals, its classification as an ultra-processed food and its sodium content are factors to consider. It can fit into a balanced diet when consumed in moderation and paired with more nutrient-dense foods.
How does POP-TARTS compare to other breakfast pastries?
Compared to some other breakfast pastries, such as a generic croissant or a glazed donut, this POP-TARTS SKU may offer more fiber and fortification with certain vitamins and minerals. However, it generally contains more added sugars and sodium than a simple slice of whole-wheat toast. Brands like Nature Valley granola bars might offer different nutrient profiles, often with more whole grains and less processing.
What is the role of 'natural and artificial flavor' in this product?
The 'natural and artificial flavor' listed in the ingredients contributes to the product's taste profile. While natural flavors are derived from natural sources, artificial flavors are synthetically produced. Both are used to enhance the sensory experience of the food, but they do not contribute nutritional value.
What is a reasonable portion size for this product?
The serving size is one pastry. Adhering to this portion size helps manage calorie, sugar, and sodium intake. Consuming multiple pastries in one sitting would significantly increase the intake of these components, making it harder to maintain a balanced dietary pattern.
Can this product be part of a weight management plan?
Due to its calorie density (400 calories per 100g) and status as an ultra-processed food, this product should be consumed in moderation if you are managing your weight. While it provides quick energy, focusing on whole, unprocessed foods with higher satiety per calorie is generally more effective for weight management.
Why is 'whole wheat flour' listed if it's not a whole grain product?
While 'whole wheat flour' is an ingredient, it is followed by 'enriched flour' and other refined grains. For a product to be considered a significant source of whole grains, whole grains should be among the first ingredients and make up a substantial portion of the total grain content. The overall formulation of this product does not qualify it as a primary whole grain source.

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Data & references