FoodScore
0/ 100
DecentgrainPOP-TARTS· 1 PASTRY

POP-TARTS BIRTHDAY CAKE FLAVORED TOASTER PASTRIES, BIRTHDAY CAKE

POP-TARTS BIRTHDAY CAKE FLAVORED TOASTER PASTRIES score 48/100 (Decent) on FoodScore. Its **ultra-processed nature** and **high sodium content** are significant factors, despite some micronutrient fortification.

  • This POP-TARTS SKU scores 48/100, placing it in the 'Decent' category.
  • It is classified as NOVA 4, indicating it is an ultra-processed food.
  • A single pastry contains 440mg of sodium, contributing to the penalty score.
  • The product provides 15% DV for calcium and 20% DV for iron per 100g.
  • Consider this product as an occasional treat rather than a regular breakfast item.
  • Scores +1 points above the grain category average (47/100 across 2269 foods).
Fiber
2g
7% of Daily Value
Protein
4g
8% of Daily Value
Added sugar
0g
0% of Daily Value
Sodium
440mg
19% of Daily Value
+
What it brings to the table
Fiber (2g)+1
Micronutrients (Calcium, Iron, Vitamin A, Riboflavin)+8
What holds it back
Sodium (440mg)-1
Ultra-processed (NOVA 4)-10

Why it scores 48

POP-TARTS BIRTHDAY CAKE FLAVORED TOASTER PASTRIES received a FoodScore of 48 out of 100. This score reflects a balance of fortification and the product's overall composition. The product gains 8 points for its micronutrient content, specifically for calcium (15% DV), iron (20% DV), and Vitamin A (111% DV) per 100g, along with riboflavin. It also receives a bonus of 1 point for its fiber content of 2g per 100g. However, significant penalties are applied due to its ultra-processed classification (NOVA 4), which deducts 10 points, and its sodium content of 440mg per 100g, leading to a 1-point penalty. The ingredient list includes corn syrup and high fructose corn syrup early on, contributing to its overall sugar profile, although the 'added sugar' metric per 100g is listed as 0g, which may indicate a discrepancy or a specific calculation method. Compared to a generic whole-grain equivalent, this product would typically have lower fiber and higher amounts of added sugars and sodium.

Health benefits

What the nutrients in pop-tarts birthday cake flavored toaster pastries, birthday cake actually do for you, grounded in established dietary science.

Source of Essential Micronutrients

This POP-TARTS product is fortified with several essential vitamins and minerals. Per 100g, it provides 15% of the Daily Value for calcium and 20% for iron, which are important for bone health and oxygen transport, respectively. It also contains a substantial 111% of the Daily Value for Vitamin A. These fortifications can help contribute to daily micronutrient intake, especially for individuals who might have gaps in their diet.

Convenient Energy Source

As a toaster pastry, this product offers a quick and convenient source of calories, providing 380 calories per 100g. This can be useful for individuals needing a rapid energy boost, such as before a workout or during a busy morning. Its portability makes it an easy option for on-the-go consumption, fitting into routines where time for meal preparation is limited.

Provides Some Dietary Fiber

While not a primary source, this POP-TARTS SKU does contribute 2g of fiber per 100g. Dietary fiber is important for digestive health and can help promote feelings of fullness. Although a small amount, it is a positive nutritional component in a product that is otherwise high in refined carbohydrates and sugars.

How to eat it

POP-TARTS are typically consumed as a quick breakfast or snack, often toasted. Given its nutritional profile, it is best viewed as an occasional treat rather than a daily staple. Portion control is key due to its calorie and sodium content.

Pair with a source of protein and fiber, such as Greek yogurt or a piece of fruit, to create a more balanced meal.
Consider consuming only half a pastry to reduce intake of calories, sugars, and sodium.
Use as an occasional treat rather than a regular breakfast item to manage overall intake of ultra-processed foods.
Avoid adding extra toppings like butter or jam, which would further increase calorie and sugar content.
Things to keep in mind

This product contains several ingredients that warrant attention. It is classified as NOVA 4, indicating it is ultra-processed. The ingredient list includes high fructose corn syrup and corn syrup, which are forms of added sugars. It also contains soybean and palm oil with TBHQ, a synthetic antioxidant, and partially hydrogenated cottonseed and/or soybean oil, which can be a source of trans fats, although the label states 0g trans fat per 100g. Allergens declared include wheat, soy, and milk. Individuals with sensitivities to these ingredients should exercise caution. The sodium content of 440mg per 100g is relatively high, which could be a concern for individuals monitoring their sodium intake.

Swap suggestions
Very good
Barilla Whole Grain Spaghetti
Score85
Very good
BETTER OATS ORIGINAL STEEL CUT INSTANT OATMEAL WITH FLAX SEEDS, ORIGINAL
Score85
Very good
Jovial Organic Whole Grain Einkorn Penne
Score85
Very good
Jovial Organic Einkorn Spaghetti
Score85
Very good
JOVIAL WHOLE WHEAT PASTA RIGATONI
Score85
Very good
LIDL ORIGINAL WHOLE GRAIN SHREDDED WHEAT CEREAL, ORIGINAL
Score85
Reader questions
Is POP-TARTS Birthday Cake healthy?
POP-TARTS Birthday Cake scores 48/100 on FoodScore, which is considered 'Decent'. While it is fortified with some micronutrients like iron and Vitamin A, it is also an ultra-processed food with a notable sodium content. It is best consumed in moderation as part of a balanced diet.
How does POP-TARTS Birthday Cake compare to other breakfast pastries?
Compared to a generic whole-grain toaster pastry, POP-TARTS Birthday Cake typically contains more refined grains and higher amounts of added sugars and sodium. For instance, a whole-grain option like Nature's Path Organic Toaster Pastries would generally offer more fiber and less added sugar.
What is 'high fructose corn syrup' and why is it in this product?
High fructose corn syrup is a common sweetener used in many processed foods, including POP-TARTS. It provides sweetness and helps with texture and preservation. From a nutritional standpoint, it is a source of added sugar, which should be consumed in limited quantities.
What is a reasonable portion size for POP-TARTS Birthday Cake?
The serving size is one pastry. Given its calorie and sodium content, consuming one pastry occasionally is a reasonable portion. For individuals managing their intake of calories or sodium, half a pastry might be a more suitable portion.
Can POP-TARTS Birthday Cake be part of a weight management plan?
Due to its calorie density (380 calories per 100g) and ultra-processed nature, POP-TARTS Birthday Cake should be consumed sparingly if you are focused on weight management. Prioritizing whole, unprocessed foods is generally more effective for satiety and nutrient intake.

Explore more

CategoryAll grains & breads BrandAll Pop-Tarts SKUs Competitor · 72/100FOOD FOR LIFE FLAX FLOURLESS SPROUTED GRAIN BREAD, FLAX Competitor · 72/100GRAPE-NUTS THE ORIGINAL CEREAL GoalBest foods for anemia GoalBest foods for iron deficiency GoalBest foods for muscle building Head-to-headPOP-TARTS BIRTHDAY CAKE FLAVORED TOASTER PASTRIES, BIRTHDAY CAKE vs. All Purpose Flour Head-to-headPOP-TARTS BIRTHDAY CAKE FLAVORED TOASTER PASTRIES, BIRTHDAY CAKE vs. Brown Rice Head-to-headPOP-TARTS BIRTHDAY CAKE FLAVORED TOASTER PASTRIES, BIRTHDAY CAKE vs. FOOD FOR LIFE FLAX FLOURLESS SPROUTED GRAIN BREAD, FLAX Head-to-headPOP-TARTS BIRTHDAY CAKE FLAVORED TOASTER PASTRIES, BIRTHDAY CAKE vs. GRAPE-NUTS THE ORIGINAL CEREAL

Data & references