365 WHOLE FOODS MARKET Bran Flakes scores 74/100 (Good), primarily driven by its significant fiber and protein content from whole wheat and wheat bran, despite the presence of added sugar.
This product earns a FoodScore of 74/100, placing it in the 'Good' category.
A serving provides 17.5g of fiber per 100g, contributing significantly to daily fiber goals.
The product contains 7.5g of added sugar per 100g, which is a moderate amount.
Compared to plain rolled oats, it offers similar whole grain benefits but with added sugar and sodium.
Consider pairing with fruit or nuts to enhance nutrient density and satiety.
Scores +27 points above the grain category average (47/100 across 2269 foods).
Fiber
17.5g
63% of Daily Value
Protein
12.5g
25% of Daily Value
Added sugar
7.5g
15% of Daily Value
Sodium
312.5mg
14% of Daily Value
+
What it brings to the table
Fiber (17.5g)+12
Protein (12.5g)+8
Micronutrients (Potassium, Iron)+4
Minimally processed (NOVA 2)+8
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What holds it back
Added sugar (7.5g)-8
Why it scores 74
365 WHOLE FOODS MARKET Bran Flakes achieves a FoodScore of 74 out of 100, indicating a 'Good' nutritional profile. This score is largely attributed to its high fiber content, providing 17.5g per 100g, which significantly boosts its score. The protein contribution of 12.5g per 100g also adds a notable bonus. Furthermore, the presence of beneficial micronutrients like 525mg of potassium and 6mg of iron (33% DV) contributes positively. The product's classification as NOVA 2 (processed culinary ingredients) also provides a bonus for being minimally processed. However, the score is moderately penalized by the 7.5g of organic cane sugar per 100g. While this is not an excessive amount, it does detract from an otherwise strong nutritional base. When compared to a baseline of plain rolled oats, 365 WHOLE FOODS MARKET Bran Flakes offers comparable whole grain benefits but includes added sugar and a higher sodium content of 312.5mg per 100g.
Health benefits
What the nutrients in 365 whole foods market bran flakes organic coarsely ground whole wheat & bran cereal lightly sweetened with organic cane sugar, bran flakes actually do for you, grounded in established dietary science.
Supports Digestive Health
This product is an excellent source of dietary fiber, providing 17.5g per 100g. The fiber primarily comes from organic whole wheat and organic wheat bran, which are rich in insoluble fiber. Insoluble fiber adds bulk to stool and helps promote regular bowel movements, contributing to overall digestive regularity. Including foods high in fiber like these bran flakes can be a practical way to increase daily fiber intake, which is often below recommended levels in the typical American diet.
Contributes to Satiety
With 12.5g of protein and 17.5g of fiber per 100g, 365 WHOLE FOODS MARKET Bran Flakes can contribute to feelings of fullness and satiety. Both protein and fiber are known to slow digestion and help regulate appetite, which can be beneficial for managing food intake. Consuming a fiber- and protein-rich breakfast may help reduce the likelihood of overeating later in the day, supporting weight management efforts as part of a balanced diet.
Provides Essential Micronutrients
This cereal offers meaningful amounts of certain micronutrients, notably 525mg of potassium (11% DV) and 6mg of iron (33% DV) per 100g. Potassium is an important electrolyte involved in maintaining fluid balance and blood pressure, while iron is crucial for oxygen transport in the blood and energy metabolism. These nutrients are naturally present in the whole wheat and wheat bran, making this product a source of these valuable dietary components.
365 WHOLE FOODS MARKET Bran Flakes scores 74/100 (Good), primarily driven by its significant fiber and protein content from whole wheat and wheat bran, despite the presence of added sugar.
How to eat it
Bran flakes are typically consumed as a breakfast cereal, often with milk or a plant-based alternative. A common serving size is 1 cup, which provides a good base for a morning meal. Be mindful of additions like extra sugar or large portions, which can alter the nutritional impact.
Pair with fresh fruit like berries or sliced banana to add natural sweetness, vitamins, and additional fiber without extra added sugar.
Combine with a source of healthy fats and protein such as a handful of nuts or seeds (almonds, walnuts, chia seeds) or a dollop of plain Greek yogurt for increased satiety.
Use these bran flakes as a crunchy topping for yogurt parfaits or smoothies instead of granola, which often contains more added sugar and fat.
Measure your portion to the recommended 1 cup serving to manage calorie and added sugar intake effectively, especially if you are monitoring these nutrients.
Things to keep in mind
This product contains organic cane sugar as an added sweetener, contributing 7.5g per 100g. While not excessively high, individuals monitoring their sugar intake, such as those with diabetes or those aiming to reduce added sugars, should be mindful of this amount, especially when combining with other sweetened foods. The cereal also contains wheat and barley malt extract, which means it contains gluten. Individuals with celiac disease or gluten sensitivity should avoid this product. The sodium content of 312.5mg per 100g is moderate; those on a sodium-restricted diet should account for this in their daily intake.
365 WHOLE FOODS MARKET Bran Flakes scores 74/100, placing it in the 'Good' category. It is a strong source of fiber (17.5g per 100g) and provides a good amount of protein (12.5g per 100g). While it contains 7.5g of added sugar, its overall nutritional profile, particularly its whole grain content, makes it a reasonable choice as part of a balanced diet.
How does 365 WHOLE FOODS MARKET Bran Flakes compare to Kellogg's All-Bran?
Compared to Kellogg's All-Bran Original, 365 WHOLE FOODS MARKET Bran Flakes has a similar focus on whole wheat and bran for fiber. Both are good sources of fiber, but specific nutrient amounts like added sugar and sodium can vary. Always check the nutrition facts panel for direct comparison of specific SKUs, as formulations can differ.
What is organic cane sugar and why is it in this cereal?
Organic cane sugar is a sweetener derived from organic sugarcane. It is included in 365 WHOLE FOODS MARKET Bran Flakes to provide a lightly sweetened flavor profile. Nutritionally, it functions similarly to other forms of added sugar, contributing calories but few other nutrients. The 'organic' designation refers to the farming practices used to produce the sugarcane.
What is a typical portion size for these bran flakes?
The recommended serving size for 365 WHOLE FOODS MARKET Bran Flakes is 1 cup. This portion provides a good balance of fiber and protein to start your day. Be mindful that larger portions will increase your intake of calories, fiber, and added sugar proportionately.
Can I eat these bran flakes if I have a gluten sensitivity?
No, 365 WHOLE FOODS MARKET Bran Flakes are not suitable for individuals with gluten sensitivity or celiac disease. The primary ingredients are organic whole wheat and organic wheat bran, both of which contain gluten. The product also lists organic barley malt extract, another gluten-containing ingredient.