FoodScore
0/ 100
GoodgrainBETTER OATS· 1 POUCH

BETTER OATS MAPLE & BROWN SUGAR FLAVORED INSTANT OATMEAL WITH FLAX, MAPLE & BROWN SUGAR

BETTER OATS MAPLE & BROWN SUGAR FLAVORED INSTANT OATMEAL WITH FLAX scores 67/100 (Good), primarily driven by its whole grain content and fortification, balanced against its ultra-processed nature and higher sodium.

  • This instant oatmeal scores 67/100 (Good) on FoodScore.
  • It provides 10.71g of fiber and 10.71g of protein per 100g, contributing to satiety.
  • A significant concern is its NOVA class 4 designation, indicating it is ultra-processed.
  • Compared to plain rolled oats, this SKU has added micronutrients but also higher sodium (750mg/100g).
  • Consider pairing with fresh fruit or nuts to enhance nutrient density and balance the meal.
  • Scores +20 points above the grain category average (47/100 across 2269 foods).
Fiber
10.71g
38% of Daily Value
Protein
10.71g
21% of Daily Value
Added sugar
0g
0% of Daily Value
Sodium
750mg
33% of Daily Value
+
What it brings to the table
Fiber (10.7g)+12
Protein (10.7g)+6
Micronutrients (Calcium, Iron, Magnesium, Phosphorus, Vitamin A, Riboflavin)+12
What holds it back
Sodium (750mg)-3
Ultra-processed (NOVA 4)-10

Why it scores 67

BETTER OATS MAPLE & BROWN SUGAR FLAVORED INSTANT OATMEAL WITH FLAX achieves a FoodScore of 67 out of 100, placing it in the 'Good' category. The score benefits significantly from its whole grain rolled oats base, providing 10.71g of fiber per 100g, which earns a +12 bonus. The product also delivers 10.71g of protein per 100g, adding a +6 bonus. Furthermore, it is fortified with several micronutrients, contributing a +12 bonus for Calcium (27% DV), Iron (72% DV), Magnesium (51% DV), and Vitamin A (397% DV) per 100g. However, the product incurs penalties due to its sodium content of 750mg per 100g, resulting in a -3 penalty. The use of sucralose and acesulfame potassium as artificial sweeteners means there is 0g of added sugar, aligning with a 'zero sugar' claim. A notable penalty of -10 is applied because the product is classified as NOVA class 4, indicating it is ultra-processed. Compared to plain rolled oats, this BETTER OATS product offers enhanced micronutrient content through fortification but also contains significantly more sodium.

Health benefits

What the nutrients in better oats maple & brown sugar flavored instant oatmeal with flax, maple & brown sugar actually do for you, grounded in established dietary science.

Supports Digestive Health with Fiber

This BETTER OATS instant oatmeal provides 10.71g of fiber per 100g, a substantial amount that can contribute to digestive regularity. The fiber comes primarily from the whole grain rolled oats and flaxseed. Including adequate fiber in the diet helps maintain bowel health and can contribute to feelings of fullness, which may assist with appetite management. This product can be a convenient way to increase daily fiber intake, especially for individuals who may not consume enough whole grains.

Contributes to Bone Health with Calcium and Magnesium

With 357.14mg of calcium (27% DV) and 214mg of magnesium (51% DV) per 100g, this product is a good source of minerals vital for bone structure and strength. Calcium is a primary component of bones, while magnesium plays a role in calcium absorption and bone formation. Regular intake of these minerals is important for maintaining bone density throughout life. This fortified oatmeal can help bridge gaps in dietary intake for these essential bone-supporting nutrients.

Boosts Iron Intake for Energy and Oxygen Transport

This instant oatmeal is notably high in iron, providing 12.89mg (72% DV) per 100g. Iron is an essential mineral crucial for the formation of hemoglobin, which transports oxygen in the blood, and for various metabolic processes that produce energy. Adequate iron intake is important for preventing fatigue and supporting overall vitality. The ferric orthophosphate used for fortification makes this a significant source of iron, particularly beneficial for individuals at risk of iron deficiency.

How to eat it

Instant oatmeal like this BETTER OATS product is typically consumed as a quick breakfast. It's designed for convenience, requiring only hot water or milk. A common portion is one pouch, which can be a satisfying start to the day. Be mindful of potential pitfalls such as adding extra sweeteners or large amounts of high-fat toppings.

To enhance the nutritional profile, pair your oatmeal with a source of healthy fats and additional protein, such as a small handful of nuts or seeds.
Incorporate fresh or frozen berries into your oatmeal for natural sweetness and an extra boost of vitamins and antioxidants.
Consider using milk (dairy or fortified plant-based) instead of water to prepare the oatmeal for additional protein and calcium.
If you find the flavor too intense, try mixing one pouch with a serving of plain, unsweetened rolled oats to dilute the sweetness and sodium.
Things to keep in mind

This product contains sucralose and acesulfame potassium, which are artificial sweeteners. While generally recognized as safe by regulatory bodies, some individuals may experience digestive discomfort or prefer to limit their intake of artificial sweeteners. The product is also classified as NOVA class 4, indicating it is ultra-processed, which may be a consideration for those aiming to reduce their intake of highly processed foods. The sodium content of 750mg per 100g is relatively high; individuals monitoring their sodium intake, such as those with hypertension, should be mindful of this when consuming this product regularly.

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Reader questions
Is BETTER OATS MAPLE & BROWN SUGAR FLAVORED INSTANT OATMEAL WITH FLAX healthy?
This product scores 67/100 (Good) on FoodScore. It provides a good source of fiber, protein, and several fortified micronutrients like iron and calcium. However, it is an ultra-processed food and contains artificial sweeteners, which some consumers may prefer to limit. Its healthfulness depends on individual dietary needs and overall eating patterns.
How does BETTER OATS compare to other instant oatmeals?
Compared to plain, unsweetened instant oatmeals, this BETTER OATS product offers added micronutrients through fortification and a flavored profile without added sugar, using artificial sweeteners. When compared to other flavored instant oatmeals like Quaker Instant Oatmeal Maple & Brown Sugar, this SKU stands out for its zero added sugar content, though it still contains artificial sweeteners and a similar sodium level.
What is flaxseed doing in this oatmeal?
Flaxseed is included in this oatmeal primarily for its fiber content. While flaxseed is known for providing omega-3 fatty acids, the amount in this product is not declared as a significant source (0g per 100g). Its inclusion contributes to the overall fiber content and texture of the oatmeal.
Can I eat this oatmeal every day?
While this oatmeal offers beneficial nutrients like fiber and iron, its classification as an ultra-processed food and its sodium content are factors to consider. Consuming it daily as part of a varied diet is generally acceptable, but balancing it with less processed foods and monitoring overall sodium intake is advisable. Consider rotating with plain oats or other whole grain options.
How much water should I use for one pouch?
For optimal consistency, the manufacturer typically recommends adding about 1/2 cup (120ml) of hot water or milk per pouch. Adjust the amount slightly to achieve your preferred thickness. Using too much liquid can result in a thin, watery texture, while too little can make it overly thick.

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Data & references