FoodScore
0/ 100
AvoidgrainPOST· 1 cup

POST Pebbles Cocoa

POST Pebbles Cocoa receives a FoodScore of 26/100 (Avoid). The primary factor driving this low score is its substantial amount of added sugar.

  • POST Pebbles Cocoa scores 26/100, indicating it is an ultra-processed food to avoid.
  • This cereal contains 33.3g of added sugar per 100g, a significant contributor to its low score.
  • It is fortified with several micronutrients, including 7.5mg iron (42% DV) and 6.25mg zinc (57% DV).
  • Compared to a generic whole-grain equivalent, this product is considerably higher in added sugar and sodium.
  • Consider this cereal for occasional consumption rather than a regular breakfast staple.
  • Scores -30 points above the grain category average (56/100 across 116 foods).
Fiber
2.81g
10% of Daily Value
Protein
5.56g
11% of Daily Value
Added sugar
33.3g
67% of Daily Value
Sodium
611.11mg
27% of Daily Value
+
What it brings to the table
Fiber (2.8g)+2
Protein (5.6g)+1
Micronutrients (Iron, Zinc, Vitamin A, Vitamin B12, Riboflavin)+10
What holds it back
Added sugar (33.3g)-25
Sodium (611.1mg)-2
Ultra-processed (NOVA 4)-10

Why it scores 26

POST Pebbles Cocoa earns a FoodScore of 26 out of 100, placing it in the 'Avoid' category. This score is largely influenced by its nutritional profile, particularly the high added sugar content of 33.3g per 100g, which incurs a significant penalty of -25 points. The product's classification as NOVA class 4 (ultra-processed) also deducts 10 points, reflecting its extensive industrial processing and formulation with ingredients like natural and artificial flavor and BHT added to preserve freshness. Additionally, the sodium content of 611.11mg per 100g contributes a -2 point penalty. On the positive side, the cereal receives bonuses for its fiber content (2.81g, +2 points) and protein (5.56g, +1 point). It also benefits from fortification, earning +10 points for meaningful amounts of iron, zinc, Vitamin A, Vitamin B12, and Riboflavin. However, these bonuses are insufficient to offset the substantial penalties from added sugar, sodium, and its ultra-processed nature. Compared to a generic whole-grain equivalent, POST Pebbles Cocoa contains significantly more added sugar and sodium, making it a less optimal choice for regular consumption.

Health benefits

What the nutrients in post pebbles cocoa actually do for you, grounded in established dietary science.

Provides Essential Micronutrients

POST Pebbles Cocoa is fortified with several key vitamins and minerals, which can help address potential dietary gaps. A 100g serving provides 7.5mg of iron, meeting 42% of the Daily Value, and 6.25mg of zinc, providing 57% of the Daily Value. It also contains significant amounts of Vitamin A (772% DV) and Vitamin B12 (555% DV). These nutrients play roles in various bodily functions, including immune health, energy metabolism, and vision, making the cereal a source of these specific micronutrients.

Source of Iron

This cereal is a notable source of iron, an essential mineral crucial for oxygen transport in the blood and preventing iron-deficiency anemia. With 7.5mg of iron per 100g, it contributes 42% of the Daily Value. For individuals who may struggle to meet their iron needs through other dietary sources, fortified cereals like POST Pebbles Cocoa can serve as a convenient way to boost iron intake, especially as part of a varied diet.

Contains B Vitamins

POST Pebbles Cocoa is fortified with several B vitamins, including Niacinamide (Vitamin B3), Pyridoxine Hydrochloride (Vitamin B6), Thiamin Mononitrate (Vitamin B1), Riboflavin (Vitamin B2), and Vitamin B12. These B vitamins are vital for energy metabolism, helping the body convert food into energy. They also support nerve function and red blood cell formation. The high fortification levels, such as 555% DV for Vitamin B12, can contribute significantly to daily B vitamin requirements.

How to eat it

POST Pebbles Cocoa is typically consumed as a breakfast cereal, often with milk. A common portion size is 1 cup. Due to its nutritional profile, it is best enjoyed in moderation rather than as a daily staple.

To reduce the added sugar intake, combine a smaller portion of POST Pebbles Cocoa with a plain, unsweetened whole-grain cereal.
Pair with a source of protein like plain Greek yogurt or a handful of nuts to help increase satiety and balance blood sugar response.
Add fresh fruit, such as berries or sliced banana, to introduce natural sweetness and additional fiber without more added sugar.
Use this cereal as an occasional treat rather than a regular breakfast to moderate overall intake of ultra-processed foods.
Things to keep in mind

POST Pebbles Cocoa is an ultra-processed food (NOVA class 4), which means it has undergone significant industrial processing and contains ingredients not typically found in home kitchens. The ingredient list includes natural and artificial flavor and BHT added to preserve freshness. While BHT is approved for use by regulatory bodies, some individuals prefer to limit its intake. The product also contains canola and/or soybean oil, common refined oils. Individuals with sensitivities to food additives or those aiming to reduce their intake of highly processed foods may wish to consume this product sparingly. The high sodium content of 611.11mg per 100g should also be noted for those monitoring their sodium intake.

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Reader questions
Is POST Pebbles Cocoa a healthy breakfast option?
POST Pebbles Cocoa receives a FoodScore of 26/100, indicating it is an ultra-processed food to avoid for regular consumption. While fortified with some vitamins and minerals, its high added sugar content (33.3g per 100g) and moderate sodium make it less ideal as a daily healthy breakfast option. It is best considered an occasional treat.
How does POST Pebbles Cocoa compare to a generic whole-grain cereal?
Compared to a generic whole-grain cereal, POST Pebbles Cocoa is significantly higher in added sugar and sodium. A whole-grain cereal would typically offer more dietary fiber and less processing. While POST Pebbles Cocoa is fortified with some micronutrients, the overall nutritional profile of a plain whole-grain cereal is generally more favorable for daily intake.
What is 'BHT added to preserve freshness' in the ingredient list?
BHT (butylated hydroxytoluene) is a synthetic antioxidant added to foods like POST Pebbles Cocoa to prevent spoilage and maintain freshness by inhibiting the oxidation of fats. It is a common food additive approved by regulatory agencies, though some consumers prefer to limit their intake of such preservatives.
What is a reasonable portion size for POST Pebbles Cocoa?
The declared serving size for POST Pebbles Cocoa is 1 cup. Given its high added sugar and ultra-processed nature, adhering to this portion size is important for moderation. For a more balanced meal, consider combining a smaller amount with other nutrient-dense foods.
Does POST Pebbles Cocoa contain whole grains?
The primary ingredient in POST Pebbles Cocoa is rice, which is not specified as whole grain. The product's fiber content is 2.81g per 100g, which is lower than what would typically be found in a cereal made predominantly from whole grains. Therefore, it does not primarily contribute whole grains to the diet.

Explore more

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Data & references