FROOT LOOPS WILD BERRY SWEETENED MULTI-GRAIN CEREAL scores 39/100 (Poor). Its high **added sugar** content is the primary factor contributing to this score.
FROOT LOOPS WILD BERRY scores 39/100 (Poor) on FoodScore.
A serving contains 24.1g of added sugar, a significant amount for a breakfast cereal.
It provides notable amounts of iron (86% DV) and Vitamin A (191% DV) due to fortification.
This product is classified as NOVA 4, indicating it is an ultra-processed food.
Consider pairing with unsweetened dairy or fruit to balance its nutritional profile.
Scores -8 points above the grain category average (47/100 across 2269 foods).
Fiber
10.31g
37% of Daily Value
Protein
6.9g
14% of Daily Value
Added sugar
24.14g
48% of Daily Value
Sodium
517.24mg
22% of Daily Value
+
What it brings to the table
Fiber (10.3g)+12
Protein (6.9g)+2
Micronutrients (Iron, Zinc, Vitamin A, Vitamin C, Vitamin B12, Riboflavin)+12
−
What holds it back
Added sugar (24.1g)-25
Sodium (517.2mg)-2
Ultra-processed (NOVA 4)-10
Why it scores 39
FROOT LOOPS WILD BERRY SWEETENED MULTI-GRAIN CEREAL receives a FoodScore of 39 out of 100, classifying it as 'Poor.' This score is largely driven by its high added sugar content, which contributes a significant penalty of -25 points. With 24.1g of added sugar per 100g, this product contains nearly half its weight in sugar. The presence of sugar as the second ingredient, after corn flour blend, highlights this. Additionally, its classification as NOVA 4, meaning it is ultra-processed, incurs a -10 point penalty. While the cereal does offer some positive attributes, such as 10.3g of fiber per 100g, earning +12 points, and fortification with several micronutrients like iron, zinc, Vitamin A, Vitamin C, Vitamin B12, and Riboflavin, which collectively add +12 points, these benefits are outweighed by the penalties. The sodium content of 517.2mg per 100g also contributes a minor penalty of -2 points. In comparison to a baseline of plain rolled oats, which are naturally low in sugar and sodium and high in fiber, FROOT LOOPS presents a less favorable nutritional profile due to its processing and added sugar.
Health benefits
What the nutrients in froot loops wild berry sweetened multi-grain cereal, wild berry actually do for you, grounded in established dietary science.
Source of Fortified Micronutrients
This FROOT LOOPS cereal is fortified with several essential vitamins and minerals, making it a source of these nutrients. Per 100g, it provides 86% DV for iron, 47% DV for zinc, 191% DV for Vitamin A, and 57% DV for Vitamin C. These micronutrients play various roles in the body, including supporting immune function and red blood cell formation. Fortification can help address potential dietary gaps, especially for individuals who may not consume a wide variety of nutrient-rich foods regularly.
Contribution to Daily Fiber Intake
FROOT LOOPS WILD BERRY contains 10.31g of fiber per 100g, which is a notable amount for a breakfast cereal. Dietary fiber is important for digestive health, helping to maintain bowel regularity and contributing to feelings of fullness. The fiber in this product comes from sources like whole grain yellow corn flour and oat fiber. Including fiber-rich foods in the diet is generally recommended to support overall well-being and can be a component of a balanced eating pattern.
Quick and Convenient Breakfast Option
As a ready-to-eat cereal, this product offers a convenient breakfast solution for busy mornings. Its ease of preparation requires minimal time and effort, which can be beneficial for individuals with limited time for meal preparation. While its nutritional profile has drawbacks, its convenience can make it a practical choice in specific situations where time is a primary constraint. Pairing it with other nutrient-dense foods can enhance its overall dietary contribution.
FROOT LOOPS WILD BERRY SWEETENED MULTI-GRAIN CEREAL scores 39/100 (Poor). Its high added sugar content is the primary factor contributing to this score.
How to eat it
FROOT LOOPS WILD BERRY is typically consumed as a breakfast cereal, often with milk. A common serving size is 1 cup, which is a relatively small portion given its energy density. Due to its high added sugar content, it's important to consider how it fits into your overall daily intake.
To reduce the impact of added sugar, combine a smaller portion of FROOT LOOPS with a higher-fiber, lower-sugar cereal like plain shredded wheat.
Pair with unsweetened milk (dairy or plant-based) and a handful of fresh berries to add natural sweetness and additional fiber and vitamins.
Use as an occasional treat rather than a daily breakfast staple to moderate intake of ultra-processed foods and added sugars.
Consider using a smaller bowl to help manage portion sizes, as the recommended 1-cup serving can be easily exceeded.
Things to keep in mind
This product contains several ingredients that warrant consideration. The high amount of added sugar (24.1g per 100g) is a primary concern, particularly for individuals monitoring their sugar intake, such as those with diabetes or parents managing children's sugar consumption. The presence of artificial food colors, specifically Red 40, Blue 1, and Yellow 6, may be a concern for some consumers, although regulatory bodies generally consider them safe at approved levels. The preservative BHT for freshness is also included. Individuals with wheat allergies should note that wheat flour is an ingredient. As an ultra-processed food, it is designed for palatability and convenience, which can sometimes lead to overconsumption.
FROOT LOOPS WILD BERRY scores 39/100 (Poor) on FoodScore. While it is fortified with some vitamins and minerals like iron and Vitamin A, its high added sugar content (24.1g per 100g) and classification as an ultra-processed food contribute to its low score. It is not considered a healthy daily breakfast option.
How does FROOT LOOPS compare to other breakfast cereals?
Compared to a whole-grain breakfast baseline like plain rolled oats, FROOT LOOPS has significantly more added sugar and sodium, and is ultra-processed. When compared to other sweetened cereals like General Mills' Lucky Charms, the nutritional profiles can be similar in terms of added sugar and fortification, but specific ingredient lists and fiber content may vary.
What does 'corn flour blend' mean in the ingredients?
The 'corn flour blend' in FROOT LOOPS WILD BERRY refers to a mixture of whole grain yellow corn flour and degerminated yellow corn flour. While it includes whole grain, the degerminated portion means some of the germ and bran, which contain fiber and nutrients, have been removed. This blend is a primary ingredient, contributing to the cereal's base.
What is a reasonable portion size for FROOT LOOPS?
The declared serving size for FROOT LOOPS WILD BERRY is 1 cup. Given its high added sugar and calorie density, sticking to this portion size is advisable, especially if you are managing your sugar intake. For a more balanced meal, consider combining a smaller portion with other nutrient-dense foods.
Are the artificial colors in FROOT LOOPS safe?
FROOT LOOPS WILD BERRY contains artificial colors such as Red 40, Blue 1, and Yellow 6. These colors are approved for use by regulatory bodies like the FDA. While generally considered safe at approved levels, some individuals may choose to limit their intake of artificial colors due to personal preferences or sensitivities.
Can FROOT LOOPS be part of a weight management diet?
Due to its high calorie and added sugar content (379.31 calories and 24.14g added sugar per 100g), FROOT LOOPS WILD BERRY would require careful portion control to fit into a weight management diet. Foods lower in added sugar and higher in fiber and protein are generally more satiating and supportive of weight management goals.