FoodScore
0/ 100
AvoidotherKellogg Company US· 1 Pastry

Kellogg US KELLOGG'S POP-TARTS WILD CHERRY 14.1OZ

Kellogg US KELLOGG'S POP-TARTS WILD CHERRY 14.1OZ scores 28/100 (Avoid) primarily due to its classification as an ultra-processed food and the presence of trans fats.

  • This product received a FoodScore of 28/100, indicating it is best avoided for regular consumption.
  • It contains 3.6mg of iron (20% DV) and 111% DV of Vitamin A per 100g, contributing to micronutrient intake.
  • The presence of trans fat contributes a significant -20 penalty to its overall score.
  • As a NOVA class 4 food, it is considered ultra-processed, which is a key factor in its low score.
  • Consider this product as an occasional treat rather than a daily breakfast item.
  • Scores -14 points above the other category average (42/100 across 979 foods).
Fiber
1.3g
5% of Daily Value
Protein
3.9g
8% of Daily Value
Added sugar
0g
0% of Daily Value
Sodium
336mg
15% of Daily Value
+
What it brings to the table
Micronutrients (Iron, Vitamin A, Folate, Riboflavin)+8
What holds it back
Trans fat present-20
Ultra-processed (NOVA 4)-10

Why it scores 28

Kellogg US KELLOGG'S POP-TARTS WILD CHERRY 14.1OZ received a FoodScore of 28/100, placing it in the 'Avoid' category. This score is largely influenced by its nutritional profile and processing level. A significant penalty of -20 points was applied due to the presence of trans fat, which is listed as 0.1g per 100g. Additionally, its classification as a NOVA class 4 ultra-processed food resulted in a -10 point penalty. The ingredient list highlights components such as corn syrup, high fructose corn syrup, and sugar, indicating a high concentration of sweeteners, although the 'added sugar' metric is listed as 0g per 100g, which may reflect a specific calculation method for this product. Despite these penalties, the product received a +8 bonus for its micronutrient content, specifically iron (3.6mg, 20% DV), Vitamin A (111% DV), folate (16% DV), and riboflavin. Compared to a generic unbranded version of this food, this Kellogg Company US product's score is consistent with similar highly processed pastry items, often characterized by high sugar and fat content and low fiber (1.3g per 100g).

Health benefits

What the nutrients in kellogg us kellogg's pop-tarts wild cherry 14.1oz actually do for you, grounded in established dietary science.

Source of Iron

This product provides a notable amount of iron, with 3.6mg per 100g, which accounts for 20% of the Daily Value. Iron is an essential mineral involved in oxygen transport and energy metabolism. For individuals who may struggle to meet their iron needs through other dietary sources, this product can contribute to daily intake, though it should be considered within the context of its overall nutritional profile.

Contains Vitamin A

Each 100g serving of Kellogg US KELLOGG'S POP-TARTS WILD CHERRY delivers 111% of the Daily Value for Vitamin A. Vitamin A is crucial for maintaining healthy vision, immune function, and cell growth. While this product offers a significant amount of this vitamin, it is important to balance its consumption with other nutrient-dense foods that provide a wider array of vitamins and minerals.

Provides Folate and Riboflavin

This product contributes to the intake of B vitamins, specifically folate (16% DV per 100g) and riboflavin. Folate is important for cell division and DNA synthesis, while riboflavin plays a key role in energy production. While these contributions are positive, they are part of a food that is otherwise high in less desirable components, suggesting it should not be relied upon as a primary source for these nutrients.

How to eat it

Pop-Tarts are typically consumed as a quick breakfast or snack, often toasted. Their convenience makes them a common choice for busy mornings, but their nutritional composition suggests moderation is key. A single pastry is the standard serving size.

Consider pairing with a source of protein and fiber, such as Greek yogurt or fruit, to enhance satiety and balance the meal.
Limit consumption to an occasional treat rather than a daily breakfast staple to manage intake of added sugars and processed ingredients.
Be mindful of portion sizes; sticking to one pastry can help control calorie and sugar intake from this product.
Things to keep in mind

Consumers should be aware of several ingredients in Kellogg US KELLOGG'S POP-TARTS WILD CHERRY. The presence of soybean and palm oil (with TBHQ for freshness) contributes to the fat content, including saturated fat, and TBHQ is a synthetic antioxidant. The product also contains Red 40 Lake and Red 40, which are artificial food colors that some individuals choose to avoid. Given the high sugar content from corn syrup, high fructose corn syrup, and sugar, individuals managing blood sugar levels, such as those with diabetes, should consume this product with caution. Allergens declared include wheat and soy, which are common allergens.

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Reader questions
Is Kellogg Company US Pop-Tarts Wild Cherry healthy?
Kellogg Company US Pop-Tarts Wild Cherry received a FoodScore of 28/100, placing it in the 'Avoid' category. This is primarily due to its classification as an ultra-processed food and the presence of trans fats. While it provides some micronutrients like iron and Vitamin A, its overall nutritional profile suggests it is not a health-promoting food for regular consumption.
How does Kellogg Company US Pop-Tarts Wild Cherry compare to a generic toaster pastry?
Compared to a generic unbranded toaster pastry, Kellogg Company US Pop-Tarts Wild Cherry has a similar nutritional profile, characterized by being ultra-processed and containing significant amounts of sugar and fat. Both types of products typically offer minimal fiber and protein, making them less ideal choices for a balanced meal. For a more nutrient-dense option, consider a whole-grain waffle with fruit, similar to an Eggo Waffle but with added fiber and less sugar.
What is 'high fructose corn syrup' and why is it in this product?
High fructose corn syrup is a common sweetener derived from corn starch, used in many processed foods. It provides sweetness and helps with texture and preservation. In this product, along with corn syrup and sugar, it contributes to the overall sweetness and calorie content. Its presence is a factor in the product's classification as ultra-processed.
What is a reasonable portion size for this product?
The declared serving size for Kellogg US KELLOGG'S POP-TARTS WILD CHERRY is one pastry. Adhering to this portion size is recommended to manage calorie, sugar, and fat intake. Consuming multiple pastries would significantly increase these amounts, making it even less aligned with dietary guidelines for regular consumption.
Can I eat Pop-Tarts every day for breakfast?
Given its FoodScore of 28/100 and classification as an ultra-processed food with trans fats and high sugar content, consuming Pop-Tarts daily for breakfast is not recommended. A balanced breakfast typically includes whole grains, protein, and fiber. This product is better suited as an occasional treat rather than a regular part of a healthy diet.

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Data & references