FoodScore
0/ 100
AvoidfruitKellogg's Pop-Tarts· 1 Pastry

Kellogg's Pop-Tarts Frosted Blueberry 14.7oz

Kellogg's Pop-Tarts Frosted Blueberry receives a FoodScore of 26/100 (Avoid), primarily due to its **ultra-processed nature** and the presence of **trans fat**.

  • This product scores 26/100, placing it in the 'Avoid' category.
  • It contains 1.8mg of iron (10% DV) and 15% DV of folate per 100g.
  • A significant concern is the presence of trans fat, contributing to a -20 penalty.
  • As a NOVA class 4 food, it is considered ultra-processed, unlike generic fruit options.
  • One pastry provides 390 calories, suggesting moderation for portion control.
  • Scores -15 points above the fruit category average (41/100 across 295 foods).
Fiber
1.3g
5% of Daily Value
Protein
3.5g
7% of Daily Value
Added sugar
0g
0% of Daily Value
Sodium
321.15mg
14% of Daily Value
+
What it brings to the table
Micronutrients (Iron, Folate, Riboflavin)+6
What holds it back
Trans fat present-20
Ultra-processed (NOVA 4)-10

Why it scores 26

Kellogg's Pop-Tarts Frosted Blueberry earns a FoodScore of 26 out of 100, indicating it is an item to avoid for regular consumption. This score is significantly impacted by its classification as a NOVA class 4 food, meaning it is ultra-processed, which incurs a -10 point penalty. A major detractor is the presence of trans fat, listed as 0.1g per 100g, which results in a substantial -20 point penalty. While the product does not declare added sugar, it contains multiple forms of sweeteners such as corn syrup, high fructose corn syrup, dextrose, and sugar, which contribute to its overall carbohydrate profile. On the positive side, Kellogg's Pop-Tarts Frosted Blueberry receives a +6 bonus for its micronutrient content, specifically providing 1.8mg of iron (10% DV) and 15% DV of folate per 100g, along with riboflavin. However, these positive attributes are outweighed by the penalties associated with its processing and fat content. Compared to a generic unbranded fruit, which would typically score much higher due to its natural nutrient density and lack of processing, this product presents a less favorable nutritional profile.

Health benefits

What the nutrients in kellogg's pop-tarts frosted blueberry 14.7oz actually do for you, grounded in established dietary science.

Source of Iron

This product provides 1.8mg of iron per 100g, contributing 10% of the Daily Value. Iron is an essential mineral vital for oxygen transport in the blood and various cellular functions. While not a primary source, it can contribute to daily iron intake, especially for individuals who may not consume enough iron-rich foods. It's important to consider this contribution within the context of the product's overall nutritional composition.

Contains Folate

Kellogg's Pop-Tarts Frosted Blueberry offers 15% of the Daily Value for folate per 100g. Folate, a B vitamin, is crucial for cell growth and development and plays a role in DNA synthesis and repair. Adequate folate intake is particularly important for pregnant women and women of childbearing age. This product can be a minor contributor to meeting daily folate needs, though more nutrient-dense sources are generally recommended.

Convenient Energy Source

With 390 calories per 100g, this product offers a quick source of energy. Its combination of carbohydrates from enriched flour, corn syrup, and sugars provides readily available fuel. While not ideal for sustained energy due to its processing and sugar content, it can serve as a convenient option for individuals needing a rapid calorie boost, such as before or after intense physical activity, when other options are unavailable. However, it should be consumed in moderation.

How to eat it

Kellogg's Pop-Tarts Frosted Blueberry is typically consumed as a convenient breakfast item or a snack. A common serving size is one pastry, which can be eaten straight from the package or warmed in a toaster. Due to its calorie and sugar content, portion control is key.

Pair with a source of protein like Greek yogurt or a hard-boiled egg to improve satiety and balance the meal.
Consider consuming only half a pastry to reduce calorie and sugar intake per serving.
Combine with a piece of fresh fruit, such as an apple or banana, to add dietary fiber and micronutrients.
Use as an occasional treat rather than a daily breakfast staple to moderate intake of ultra-processed foods.
Things to keep in mind

This product contains several ingredients that warrant consideration. The presence of soybean and palm oil with TBHQ for freshness, along with red 40 and artificial flavors, are common in ultra-processed foods. Individuals sensitive to artificial colors or preservatives may wish to limit consumption. The ingredient list also includes gelatin, making this product unsuitable for vegetarians or vegans. Allergens declared include wheat and soy, which are important for individuals with these specific sensitivities. Due to its high sugar and calorie content, individuals managing blood sugar levels or weight should consume this product with caution and in very limited quantities. There are no specific interactions noted for this product.

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Reader questions
Is Kellogg's Pop-Tarts Frosted Blueberry healthy?
Kellogg's Pop-Tarts Frosted Blueberry receives a FoodScore of 26/100, placing it in the 'Avoid' category. This is primarily due to its ultra-processed nature and the presence of trans fat. While it offers some iron and folate, these benefits are outweighed by its overall nutritional profile, making it not a healthy choice for regular consumption.
How does Kellogg's Pop-Tarts compare to other breakfast pastries?
Compared to a generic toaster pastry, Kellogg's Pop-Tarts Frosted Blueberry is nutritionally similar, often sharing a profile high in sugar and refined grains. When compared to a brand like Nature Valley Granola Bars, which often contain whole grains and fiber, Pop-Tarts typically offer less fiber and more sugar per serving. For a healthier breakfast, options like oatmeal or whole-wheat toast with avocado are generally preferred.
What is high fructose corn syrup, and why is it in this product?
High fructose corn syrup is a common sweetener used in many processed foods, including Kellogg's Pop-Tarts. It provides sweetness and helps with texture and shelf life. While chemically similar to table sugar, its presence contributes to the overall sugar load of the product, which can be a concern for those monitoring their sugar intake.
What is a reasonable portion size for this product?
The declared serving size is one pastry, which contains 390 calories. For most individuals, consuming one pastry represents a significant calorie and sugar intake for a single snack or breakfast item. To manage calorie intake, consider consuming only half a pastry or pairing it with lower-calorie, nutrient-dense foods.
Can I eat Pop-Tarts every day?
Given its FoodScore of 26/100 and its classification as an ultra-processed food, consuming Kellogg's Pop-Tarts Frosted Blueberry daily is not recommended. Regular consumption of ultra-processed foods can contribute to a diet high in sugars, unhealthy fats, and sodium, and low in essential nutrients. It is best reserved for occasional indulgence.

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Data & references