FoodScore
0/ 100
AvoidfruitKellogg's Pop-Tarts· 1 Pastry

Kellogg's Pop-Tarts Strawberry 22oz

Kellogg's Pop-Tarts Strawberry receives a FoodScore of 25/100 (Avoid), primarily due to its classification as an ultra-processed food and the presence of trans fats.

  • This product scores 25/100, indicating it is not a recommended choice for regular consumption.
  • It provides 11% DV for iron and 16% DV for folate per 100g, contributing to some micronutrient intake.
  • A significant concern is the presence of trans fat, which negatively impacts its nutritional score.
  • As a NOVA class 4 food, it is ultra-processed, similar to other toaster pastries.
  • Consider this product as an occasional treat rather than a staple in your diet.
  • Scores -16 points above the fruit category average (41/100 across 295 foods).
Fiber
1.4g
5% of Daily Value
Protein
4.4g
9% of Daily Value
Added sugar
0g
0% of Daily Value
Sodium
357.69mg
16% of Daily Value
+
What it brings to the table
Micronutrients (Iron, Folate, Riboflavin)+6
What holds it back
Sodium (357.7mg)-1
Trans fat present-20
Ultra-processed (NOVA 4)-10

Why it scores 25

Kellogg's Pop-Tarts Strawberry earns a FoodScore of 25 out of 100, placing it in the 'Avoid' category. This score is significantly impacted by several factors. The product is classified as NOVA class 4, indicating it is ultra-processed, which incurs a 10-point penalty. A major detractor is the presence of trans fat, which results in a substantial 20-point penalty. While the label states 0g of added sugar per 100g, the ingredient list prominently features corn syrup and high fructose corn syrup, which are forms of added sugar. This discrepancy suggests the serving size used for nutrient calculation may be small enough to round down added sugar to zero, but these ingredients are still present. The sodium content of 357.69mg per 100g also contributes a 1-point penalty. On the positive side, the product receives 6 bonus points for its contribution of micronutrients like iron, folate, and riboflavin. Compared to a generic unbranded toaster pastry, Kellogg's Pop-Tarts Strawberry's nutritional profile is largely similar, reflecting the common formulation for this food category.

Health benefits

What the nutrients in kellogg's pop-tarts strawberry 22oz actually do for you, grounded in established dietary science.

Source of Iron

Kellogg's Pop-Tarts Strawberry provides 1.9mg of iron per 100g, which is 11% of the Daily Value. Iron is an essential mineral crucial for oxygen transport in the blood and energy production. While not a primary source, it can contribute to daily iron intake, especially for individuals who may struggle to meet their needs through other foods. Including this product occasionally could help supplement iron levels as part of a varied diet.

Source of Folate

This product offers 16% of the Daily Value for folate per 100g. Folate, or vitamin B9, is vital for cell growth and development and plays a key role in DNA synthesis and repair. Adequate folate intake is particularly important for pregnant individuals and those of childbearing age to prevent certain birth defects. The fortification of flour with folate contributes to this benefit in Kellogg's Pop-Tarts Strawberry.

Convenient Energy Source

With 398.08 calories per 100g, Kellogg's Pop-Tarts Strawberry can serve as a quick source of energy. Its combination of carbohydrates from enriched flour and sugars provides readily available fuel for the body. This can be useful in situations where a rapid energy boost is needed, such as before or after light physical activity, or when other food options are not readily available. However, its high sugar and fat content mean it should be consumed in moderation.

How to eat it

Kellogg's Pop-Tarts Strawberry is typically consumed as a quick breakfast item or a snack. It is often eaten straight from the package or warmed in a toaster. The standard portion size is one pastry, which is important to consider for nutritional intake.

To improve the nutritional balance, pair one Kellogg's Pop-Tarts pastry with a source of protein and fiber, such as a hard-boiled egg or a piece of fruit.
Consider cutting the pastry in half to manage portion size and reduce overall calorie and sugar intake, especially for children.
If you enjoy the flavor, try to limit consumption to an occasional treat rather than a daily breakfast staple to avoid excessive intake of added sugars and processed ingredients.
For a more nutrient-dense option, consider making your own toaster pastries at home with whole grains and real fruit fillings to control ingredient quality.
Things to keep in mind

Consumers should be aware that Kellogg's Pop-Tarts Strawberry contains several ingredients that may be a concern for some individuals. The presence of soybean and palm oil with TBHQ (tertiary butylhydroquinone) for freshness is noted. TBHQ is a synthetic antioxidant. The product also contains artificial colors, specifically red 40 and yellow 6, which some individuals choose to avoid due to potential sensitivities. Allergens declared include wheat and soy, which are common allergens. Individuals with celiac disease or gluten sensitivity should avoid this product due to enriched flour (wheat flour). Given the high sugar content from corn syrup and high fructose corn syrup, individuals managing blood sugar levels, such as those with diabetes, should consume this product with caution and in very limited quantities.

Swap suggestions
Very good
Avocado
Score85
Very good
Apricot Dried
Score77
Very good
Blueberries Dried
Score77
Very good
Kellogg US Stretch Island Fruit Original Apple .49oz
Score76
Very good
Prunes
Score75
Good
Avocado Raw
Score74
Reader questions
Is Kellogg's Pop-Tarts Strawberry healthy?
Kellogg's Pop-Tarts Strawberry receives a FoodScore of 25/100, placing it in the 'Avoid' category. This score indicates it is not considered a healthy food choice for regular consumption due to its ultra-processed nature, high sugar content from ingredients like corn syrup, and the presence of trans fats. While it offers some iron and folate, these benefits are outweighed by less desirable nutritional factors.
How does Kellogg's Pop-Tarts Strawberry compare to other toaster pastries?
Compared to other branded toaster pastries, Kellogg's Pop-Tarts Strawberry's nutritional profile is generally similar. Most products in this category, such as those from the Toaster Strudel brand, are also ultra-processed and contain comparable amounts of sugar, fat, and sodium. The specific micronutrient fortification may vary slightly, but the overall nutritional impact tends to be consistent across the category.
What is high fructose corn syrup, and why is it in this product?
High fructose corn syrup is a sweetener derived from corn starch that is commonly used in many processed foods and beverages. It provides sweetness and helps with texture and shelf stability. Its inclusion in Kellogg's Pop-Tarts Strawberry contributes to the product's overall sugar content, despite the 'added sugar' value being rounded to 0g per 100g in the nutrition facts due to serving size.
What is a reasonable portion size for Kellogg's Pop-Tarts Strawberry?
The manufacturer's recommended serving size is one pastry. Adhering to this portion helps manage calorie, sugar, and fat intake. For individuals looking to reduce their intake further, consuming half a pastry or sharing one can be an effective strategy, especially given the product's nutritional profile.
Can Kellogg's Pop-Tarts Strawberry be part of a balanced diet?
While not a nutrient-dense food, Kellogg's Pop-Tarts Strawberry can be included in a balanced diet as an occasional treat in moderation. It is important to balance its consumption with a diet rich in whole, unprocessed foods, including plenty of fruits, vegetables, lean proteins, and whole grains. Regular consumption is not recommended for optimal health.

Explore more

CategoryAll fruits BrandAll Kellogg / Kellanova SKUs Competitor · 49/100MISSION PRIDE CHUNKY FRUIT MIX Competitor · 49/100SIMPLE TRUTH ORGANIC, BABY SPRING MIX WITH HERBS Head-to-headKellogg's Pop-Tarts Strawberry 22oz vs. Avocado Head-to-headKellogg's Pop-Tarts Strawberry 22oz vs. Apricot Dried Head-to-headKellogg's Pop-Tarts Strawberry 22oz vs. Blueberries Dried Head-to-headKellogg's Pop-Tarts Strawberry 22oz vs. Kellogg US Stretch Island Fruit Original Apple .49oz

Data & references