MRS BAIRD'S CINNAMON ROLL, CINNAMON receives a FoodScore of 6/100 (Avoid), primarily due to its **high added sugar content** and **ultra-processed nature**.
This MRS BAIRD'S cinnamon roll has a FoodScore of 6/100, indicating it is not a recommended choice for regular consumption.
A single serving contains 33.3g of added sugar per 100g, contributing significantly to its low score.
Classified as NOVA 4, this product is ultra-processed, meaning it contains ingredients not typically found in a home kitchen.
Compared to a whole-food snack, this item offers minimal fiber (1.8g per 100g) and protein (5.3g per 100g).
Consider this product an occasional treat rather than a regular part of your diet.
Scores -35 points above the snack category average (41/100 across 2903 foods).
Fiber
1.81g
6% of Daily Value
Protein
5.26g
11% of Daily Value
Added sugar
33.3g
67% of Daily Value
Sodium
236.84mg
10% of Daily Value
+
What it brings to the table
Fiber (1.8g)+1
Protein (5.3g)+1
−
What holds it back
Added sugar (33.3g)-25
Saturated fat (7.0g)-8
Ultra-processed (NOVA 4)-10
Concentrated ultra-processed fat-3
Why it scores 6
MRS BAIRD'S CINNAMON ROLL, CINNAMON scores 6 out of 100, placing it in the 'Avoid' category. This low score is primarily driven by its significant added sugar content, which stands at 33.3g per 100g. Ingredients like sugar and high fructose corn syrup are prominent on the label, contributing to this penalty. The product also incurs a substantial penalty for its saturated fat content of 7.0g per 100g, which is a notable amount for a snack item. Furthermore, its classification as a NOVA 4 food indicates it is ultra-processed, leading to a 10-point deduction. This classification reflects the presence of multiple industrial ingredients and a formulation designed for convenience and palatability rather than nutritional density. While it receives minor bonuses for its fiber (1.8g) and protein (5.3g) content, these are insufficient to offset the penalties. Compared to a whole-food snack alternative, this MRS BAIRD'S product offers considerably less nutritional value and a higher concentration of components that dietary guidelines recommend limiting.
Health benefits
What the nutrients in mrs baird's cinnamon roll, cinnamon actually do for you, grounded in established dietary science.
Provides Quick Energy
This cinnamon roll offers a rapid source of energy, primarily from its carbohydrate content, including sugars. With 403.51 calories per 100g, it can provide a quick caloric boost, which might be useful in situations requiring immediate energy replenishment. For instance, it could serve as a quick pick-me-up during a long day or as a pre-activity snack if consumed in moderation, though less processed options are generally preferred for sustained energy.
Source of Iron
MRS BAIRD'S CINNAMON ROLL contains 1.4mg of iron per 100g, contributing 8% of the Daily Value. Iron is an essential mineral involved in oxygen transport and energy metabolism. While not a primary source, this product can contribute a small amount of iron to the diet. For individuals monitoring their iron intake, this can be a minor consideration, though other foods are typically richer sources.
Convenient Snack Option
As a pre-packaged item, this cinnamon roll offers convenience for on-the-go consumption. Its ready-to-eat format makes it a quick option when time is limited, fitting into busy schedules. While not a nutritionally dense choice, its accessibility can be a factor for individuals seeking a fast snack solution, provided it is balanced with other nutrient-rich foods throughout the day.
MRS BAIRD'S CINNAMON ROLL, CINNAMON receives a FoodScore of 6/100 (Avoid), primarily due to its high added sugar content and ultra-processed nature.
How to eat it
MRS BAIRD'S CINNAMON ROLL is typically consumed as a sweet snack or breakfast item. A common portion is one half-roll, though individuals may consume a whole roll. Due to its high sugar and fat content, it's best enjoyed in moderation and not as a daily staple.
Consider pairing a half-roll with a source of protein like Greek yogurt or a handful of nuts to help moderate blood sugar response.
To reduce overall sugar intake, split a single roll with another person, effectively halving your portion size.
When choosing a snack, prioritize whole fruits, vegetables, or nuts as more nutrient-dense alternatives to this cinnamon roll.
Enjoy this product as an occasional treat rather than a regular part of your diet to align with dietary guidelines for added sugars.
Things to keep in mind
This product contains several ingredients that warrant attention. The presence of enriched bleached wheat flour indicates a refined grain base. Allergens declared include wheat, soy, milk, and barley, which are important considerations for individuals with sensitivities or allergies. The ingredient list also includes various preservatives such as calcium propionate, potassium sorbate, and sodium benzoate, which are used to extend shelf life. Individuals with specific sensitivities to food additives may wish to review these. Given the high added sugar content, individuals managing blood sugar levels, such as those with diabetes, should consume this product with caution and in very limited quantities. The ultra-processed nature of this product means it contains ingredients and processing methods that may not support optimal long-term health when consumed frequently.
MRS BAIRD'S CINNAMON ROLL, CINNAMON receives a FoodScore of 6/100, placing it in the 'Avoid' category. It is high in added sugars (33.3g per 100g) and saturated fat (7.0g per 100g), and is classified as an ultra-processed food. While it provides some calories for energy, it offers minimal fiber and protein, making it a less optimal choice for regular consumption.
How does MRS BAIRD'S CINNAMON ROLL compare to a generic pastry?
Compared to many generic pastries, MRS BAIRD'S CINNAMON ROLL is similar in its nutritional profile, often featuring high levels of added sugar and refined grains. For example, a typical Entenmann's Crumb Cake also contains significant added sugars and fats. Both types of products are generally considered occasional treats rather than daily dietary staples due to their limited nutrient density.
What is high fructose corn syrup, and why is it in this product?
High fructose corn syrup is a common sweetener used in many processed foods, including MRS BAIRD'S CINNAMON ROLL. It provides sweetness and helps with texture and shelf life. Its presence contributes significantly to the product's high added sugar content, which is a primary factor in its low FoodScore.
What is a reasonable portion size for this cinnamon roll?
The declared serving size for MRS BAIRD'S CINNAMON ROLL is 0.5 roll. Adhering to this portion size helps to manage calorie and sugar intake. Consuming a whole roll would double the nutrient values, further increasing the amounts of added sugar and saturated fat beyond recommended limits for a single snack.
Can I eat this cinnamon roll if I have a wheat allergy?
No, MRS BAIRD'S CINNAMON ROLL contains enriched bleached wheat flour as its primary ingredient. Therefore, it is not suitable for individuals with a wheat allergy or gluten sensitivity. Always check the ingredient list and allergen statements carefully if you have dietary restrictions.
Are there any whole grains in this product?
The ingredient list for MRS BAIRD'S CINNAMON ROLL begins with enriched bleached wheat flour, which is a refined grain, not a whole grain. There are no whole grains listed in the ingredients. This means the product lacks the fiber and nutrients typically found in whole grain products.