RICE KRISPIES TREATS CRISPY MARSHMALLOW SQUARES, BIRTHDAY CAKE scores 11/100 (Avoid) primarily due to its high content of added sugar and its ultra-processed nature.
This product received a FoodScore of 11/100, indicating it is an 'Avoid' choice.
It contains 36.4g of added sugar per 100g, a significant factor in its low score.
Categorized as NOVA class 4, it is an ultra-processed snack.
Compared to a whole-food snack alternative, this product offers minimal nutritional value.
Consider this product for occasional consumption rather than a regular dietary staple.
Scores -30 points above the snack category average (41/100 across 2903 foods).
Fiber
0g
0% of Daily Value
Protein
4.55g
9% of Daily Value
Added sugar
36.4g
73% of Daily Value
Sodium
385.91mg
17% of Daily Value
+
What it brings to the table
Micronutrients (Iron, Riboflavin)+4
−
What holds it back
Added sugar (36.4g)-25
Saturated fat (6.8g)-7
Sodium (385.9mg)-1
Ultra-processed (NOVA 4)-10
Why it scores 11
RICE KRISPIES TREATS CRISPY MARSHMALLOW SQUARES, BIRTHDAY CAKE received a FoodScore of 11 out of 100, placing it in the 'Avoid' category. The primary reason for this low score is the high amount of added sugar, contributing 36.4 grams per 100g, which resulted in a substantial penalty of 25 points. Additionally, the product's saturated fat content at 6.8 grams per 100g incurred a 7-point penalty. The sodium level, at 385.9 milligrams per 100g, also contributed a minor penalty of 1 point. As a NOVA class 4 food, meaning it is ultra-processed, it received a 10-point penalty. While it does provide some iron and riboflavin, offering a 4-point bonus for micronutrients, this was not enough to offset the significant penalties. Ingredients like corn syrup and fructose are key contributors to the high sugar content. Compared to a whole-food snack alternative, this product offers considerably less fiber, protein, and a higher concentration of added sugars and unhealthy fats.
Health benefits
What the nutrients in rice krispies treats crispy marshmallow squares, birthday cake actually do for you, grounded in established dietary science.
Provides Quick Energy
This product is primarily composed of carbohydrates, with 409 calories per 100g, making it a source of quick energy. The sugars and refined rice cereal can provide a rapid glucose spike, which might be useful in specific situations requiring immediate energy, such as during prolonged physical activity. However, this energy is not sustained due to the lack of fiber and protein.
Source of Iron and Riboflavin
RICE KRISPIES TREATS CRISPY MARSHMALLOW SQUARES, BIRTHDAY CAKE contains some fortified micronutrients. Per 100g, it provides 2.27mg of iron, which is 13% of the Daily Value, and also includes riboflavin. These nutrients are added during the fortification of the toasted rice cereal and can contribute to daily intake, though they are not present in naturally significant amounts.
Convenient Snack Option
As a pre-packaged bar, this product offers convenience and portability. It requires no preparation and can be easily consumed on the go. For individuals seeking a quick and accessible snack, its format is practical. However, this convenience should be weighed against its nutritional profile.
RICE KRISPIES TREATS CRISPY MARSHMALLOW SQUARES, BIRTHDAY CAKE scores 11/100 (Avoid) primarily due to its high content of added sugar and its ultra-processed nature.
How to eat it
RICE KRISPIES TREATS are typically consumed as a ready-to-eat snack, often packed in lunches or eaten between meals. The standard serving size is one bar. Due to its high sugar content, it is best considered an occasional treat.
Pair with a source of protein and fiber, such as a handful of nuts or a piece of fruit, to help moderate blood sugar response.
Consider cutting a single bar in half to manage portion size and reduce intake of added sugars and saturated fat.
Use as an infrequent treat rather than a daily snack to align with dietary guidelines for limiting ultra-processed foods.
Things to keep in mind
This product contains several ingredients that some individuals may wish to limit. The presence of artificial colors such as Yellow 5, Red 40, Yellow 6, and Blue 1, along with artificial flavors, may be a concern for those sensitive to these additives. It also contains soy lecithin, an emulsifier, and various vegetable oils including soybean, palm, and hydrogenated palm kernel oil. The hydrogenated oils contribute to the saturated fat content. Allergens declared include milk and soy. Individuals with sensitivities to these ingredients or those aiming to reduce their intake of ultra-processed foods and artificial additives should consider these factors.
Is RICE KRISPIES TREATS CRISPY MARSHMALLOW SQUARES, BIRTHDAY CAKE healthy?
Based on its FoodScore of 11/100, this product is categorized as 'Avoid.' It is high in added sugars and saturated fat, and lacks fiber and significant protein. While it provides some fortified iron and riboflavin, its overall nutritional profile suggests it is not a healthy choice for regular consumption.
How does RICE KRISPIES TREATS compare to other snack bars?
Compared to whole-food based snack bars like an RXBar, RICE KRISPIES TREATS CRISPY MARSHMALLOW SQUARES, BIRTHDAY CAKE has significantly more added sugar and less protein and fiber. For example, many RXBars contain no added sugar and offer substantial protein from egg whites and nuts, making them a more nutritionally dense option.
What is 'malt flavor' in the ingredient list?
Malt flavor is derived from malted barley and is used to enhance the taste of the toasted rice cereal. While it contributes to the overall flavor profile, it can also add to the sugar content of the product, though typically in smaller amounts than primary sweeteners like corn syrup.
What is a reasonable portion size for this product?
The declared serving size is one bar. However, given the high added sugar content (36.4g per 100g), consuming a full bar regularly would contribute significantly to daily sugar intake limits. For occasional enjoyment, a single bar can fit into a balanced diet, but moderation is key.
Can children eat RICE KRISPIES TREATS?
Children can consume RICE KRISPIES TREATS, but due to the high sugar and artificial colors, it should be offered as an occasional treat rather than a regular snack. Limiting intake of ultra-processed foods is generally recommended for children's diets to promote healthier eating patterns.