SELECT BROWN & SERVE ROLLS receive a FoodScore of 45/100 (Decent). The primary nutritional challenge for SELECT is its classification as an ultra-processed food.
This product scores 45/100, placing it in the 'Decent' category.
It provides 16% DV of iron and 27% DV of folate per 100g serving.
A significant concern is its NOVA 4 classification, indicating it is ultra-processed.
Compared to a generic whole-grain equivalent, this product has no fiber.
One roll contains 500mg of sodium, contributing to daily intake.
Scores -2 points above the grain category average (47/100 across 2269 foods).
Fiber
0g
0% of Daily Value
Protein
7.14g
14% of Daily Value
Added sugar
3.6g
7% of Daily Value
Sodium
500mg
22% of Daily Value
+
What it brings to the table
Protein (7.1g)+3
Micronutrients (Iron, Folate, Riboflavin)+6
−
What holds it back
Added sugar (3.6g)-2
Sodium (500mg)-2
Ultra-processed (NOVA 4)-10
Why it scores 45
SELECT BROWN & SERVE ROLLS achieve a FoodScore of 45 out of 100, primarily due to its ultra-processed NOVA 4 classification, which incurs a 10-point penalty. While it receives bonuses for its protein content, contributing 7.1g per 100g, and for key micronutrients like iron (16% DV) and folate (27% DV), these are offset by other factors. The product contains 3.6g of added sugar per 100g, resulting in a 2-point penalty. Additionally, its sodium content of 500mg per 100g also leads to a 2-point penalty. The ingredient list includes enriched wheat flour rather than whole grains, and it contains no fiber, which is a notable difference when compared to a generic whole-grain equivalent. The presence of ingredients like monoglycerides and DATEM further contributes to its ultra-processed status.
Health benefits
What the nutrients in select brown & serve rolls, brown & serve actually do for you, grounded in established dietary science.
Source of Iron
SELECT BROWN & SERVE ROLLS contribute 16% of the Daily Value for iron per 100g serving. Iron is an essential mineral involved in oxygen transport and energy metabolism. Including sources of iron in the diet is important for maintaining healthy red blood cells and preventing iron deficiency, which can lead to fatigue. This product can be a convenient way to add some iron to a meal, especially when paired with vitamin C-rich foods to enhance absorption.
Good Source of Folate
This product provides 27% of the Daily Value for folate per 100g serving. Folate, or vitamin B9, is crucial for cell growth and development and plays a role in DNA synthesis and repair. Adequate folate intake is particularly important for individuals of childbearing age. While this product is not a primary source of whole grains, the enrichment process ensures it contributes to daily folate needs, supporting overall cellular health.
Convenient Carbohydrate Source
SELECT BROWN & SERVE ROLLS offer a readily available source of carbohydrates, providing 286 calories per 100g. Carbohydrates are the body's primary energy source, fueling daily activities and bodily functions. For individuals needing a quick energy boost or a convenient component to complete a meal, these rolls can serve that purpose. Their ease of preparation makes them a practical option for busy schedules.
SELECT BROWN & SERVE ROLLS receive a FoodScore of 45/100 (Decent). The primary nutritional challenge for SELECT is its classification as an ultra-processed food.
How to eat it
These rolls are designed for quick preparation, typically baked until golden brown and served warm. They are commonly consumed as a side with meals, often at dinner, or as part of a sandwich. A typical serving is one roll.
To enhance the nutritional profile, pair a SELECT roll with a protein source like lean meat or beans and a generous serving of vegetables.
Be mindful of portion sizes; while one roll is the serving size, its sodium content can add up quickly if multiple rolls are consumed.
Consider using these rolls as an occasional convenience item rather than a daily staple, opting for whole-grain bread more frequently.
For a more balanced meal, spread with avocado or hummus instead of butter to add healthy fats and fiber.
If using for sandwiches, load up with fresh vegetables to boost fiber and micronutrient intake.
Things to keep in mind
The ingredient list for SELECT BROWN & SERVE ROLLS includes several additives. Calcium propionate is used as a preservative, which is generally recognized as safe but can be a concern for some individuals sensitive to food additives. The product also contains soy lecithin, an emulsifier derived from soy, and wheat gluten, both common allergens. Individuals with celiac disease or gluten sensitivity should avoid this product due to the presence of enriched wheat flour. Those with soy allergies should also exercise caution. The product's sodium content of 500mg per 100g is relatively high, and individuals monitoring their sodium intake, such as those with hypertension, should consume it in moderation.
With a FoodScore of 45/100, SELECT BROWN & SERVE ROLLS are classified as 'Decent.' They provide some iron and folate, but are also an ultra-processed food with no fiber and notable amounts of added sugar and sodium. It's best consumed in moderation as part of a balanced diet.
How does SELECT BROWN & SERVE ROLLS compare to a generic whole-grain roll?
Compared to a generic whole-grain roll, SELECT BROWN & SERVE ROLLS contain no fiber, whereas whole-grain options typically offer significant fiber. This product is also made with enriched wheat flour rather than whole grains. The sodium and added sugar content are comparable to some refined grain rolls, but a whole-grain alternative would offer a better nutrient density.
What is 'enriched wheat flour' and why is it used?
Enriched wheat flour is refined flour that has had certain nutrients, such as iron and B vitamins (niacin, thiamin, riboflavin, folic acid), added back after processing. This is done to restore nutrients lost during milling and to address public health concerns like folate deficiency. However, it still lacks the fiber found in whole wheat flour.
What is a reasonable portion size for these rolls?
The declared serving size is one roll. Sticking to this portion helps manage intake of calories, added sugar, and sodium. Consuming multiple rolls will significantly increase your intake of these components, making it harder to maintain a balanced nutritional profile for your meal.
Can I freeze SELECT BROWN & SERVE ROLLS after baking?
The manufacturer intends these rolls to be baked from their unbaked state. While you could technically freeze them after baking, it's generally recommended to follow the package instructions for the best quality and texture. Freezing and reheating baked bread can sometimes lead to a drier texture.
How do these rolls compare to other popular brands like Pepperidge Farm Farmhouse Hearty White Bread?
Compared to a product like Pepperidge Farm Farmhouse Hearty White Bread, SELECT BROWN & SERVE ROLLS are similar in being made from refined flour and having comparable sodium levels. Both are ultra-processed grain products. The main difference lies in their form and intended use, with rolls typically serving as a side and sliced bread for sandwiches, but nutritionally they share many characteristics of refined grain products.