Kellogg's Pop-Tarts Sugar Cookie Brownie Batter scores 24/100 (Avoid) due to its classification as an ultra-processed food and the presence of trans fat.
This Kellogg's Pop-Tarts SKU received a FoodScore of 24/100, indicating it is an 'Avoid' choice.
It is classified as NOVA class 4, meaning it is an ultra-processed food.
A significant penalty came from the presence of trans fat (0.2g per 100g).
Compared to a generic sweet pastry, it offers similar nutritional drawbacks.
Consider this product as an occasional treat rather than a regular dietary staple.
Scores +9 points above the sweet category average (15/100 across 1084 foods).
Fiber
1.3g
5% of Daily Value
Protein
4.3g
9% of Daily Value
Added sugar
0g
0% of Daily Value
Sodium
396mg
17% of Daily Value
+
What it brings to the table
Micronutrients (Iron, Folate, Riboflavin)+6
−
What holds it back
Saturated fat (3.7g)-1
Sodium (396mg)-1
Trans fat present-20
Ultra-processed (NOVA 4)-10
Why it scores 24
Kellogg's Pop-Tarts Sugar Cookie Brownie Batter earns a FoodScore of 24 out of 100, placing it in the 'Avoid' category. This score is primarily driven by several nutritional factors. A substantial penalty of -20 points was applied due to the presence of trans fat, even at 0.2g per 100g, which is a significant detractor from its nutritional quality. Additionally, its classification as a NOVA class 4 ultra-processed food resulted in a -10 point penalty, reflecting its extensive industrial processing and formulation with ingredients like corn syrup and high fructose corn syrup. The product also received minor penalties for its saturated fat content (3.7g per 100g) and sodium level (396mg per 100g). While it does receive some bonus points (+6) for providing micronutrients like iron and folate, these are not enough to offset the considerable penalties. Compared to a generic unbranded version of this food, this Kellogg's Pop-Tarts product exhibits a similar nutritional profile, characterized by high levels of processed ingredients and minimal beneficial nutrients.
Health benefits
What the nutrients in kellogg's pop-tarts sugar cookie brownie batter 3.53oz actually do for you, grounded in established dietary science.
Source of Iron
This product provides 2.2mg of iron per 100g, contributing 12% of the Daily Value. Iron is an essential mineral involved in oxygen transport and energy metabolism. While not a primary source, it can contribute to daily iron intake, especially for individuals who may struggle to meet their needs through other foods. The iron in this product comes from enriched flour, a common fortification strategy in many grain-based products.
Source of Folate
Kellogg's Pop-Tarts Sugar Cookie Brownie Batter contains 18% of the Daily Value for folate per 100g. Folate, or vitamin B9, is crucial for cell division and DNA synthesis. Adequate folate intake is particularly important for reproductive health and during periods of rapid growth. Similar to iron, the folate content is primarily due to the enrichment of the wheat flour used in the product's formulation.
Convenient Energy Source
With 396 calories per 100g, this product offers a dense source of quick energy. For individuals needing a rapid calorie boost, such as athletes before or after intense activity, or those with high energy requirements, it can serve this purpose. Its portable and shelf-stable format makes it a convenient option for on-the-go consumption when other food choices are not readily available.
Kellogg's Pop-Tarts Sugar Cookie Brownie Batter scores 24/100 (Avoid) due to its classification as an ultra-processed food and the presence of trans fat.
How to eat it
Kellogg's Pop-Tarts are typically consumed as a quick breakfast item or a snack, often toasted. A common serving is one pouch, which contains two pastries. Due to its nutrient profile, it is best considered an occasional treat rather than a daily staple in a balanced diet.
To balance the meal, pair a single pastry with a source of protein and fiber, such as Greek yogurt or a piece of fruit.
Consider cutting a single pastry in half to manage portion size and reduce overall calorie and sugar intake.
For a more nutrient-dense breakfast, prioritize whole grains, lean protein, and fruits, using this product only as an infrequent indulgence.
Avoid consuming multiple pastries in one sitting to prevent excessive intake of added sugars and saturated fats.
Things to keep in mind
Consumers should be aware that this product contains several ingredients that may be a concern for some. The presence of soybean and palm oil with TBHQ for freshness, along with hydrogenated palm kernel oil, contributes to the fat content and the ultra-processed nature of the food. Allergens declared include wheat, milk (whey), and soy (soy lecithin). Individuals with sensitivities to artificial colors, such as Yellow 6 Lake and Blue 2 Lake, should note their inclusion. Due to the high sugar and sodium content, individuals managing blood sugar levels or blood pressure should consume this product with caution and in very limited quantities. The gelatin content also makes this product unsuitable for vegetarian or vegan diets.
Is Kellogg's Pop-Tarts Sugar Cookie Brownie Batter healthy?
Based on its FoodScore of 24/100, Kellogg's Pop-Tarts Sugar Cookie Brownie Batter is categorized as an 'Avoid' food. This is largely due to its classification as an ultra-processed food and the presence of trans fat. While it provides some iron and folate, these benefits are outweighed by the overall nutritional profile, which includes high levels of added sugars and sodium.
How does Kellogg's Pop-Tarts Sugar Cookie Brownie Batter compare to other breakfast pastries?
Compared to other similar sweet breakfast pastries, such as those from the Entenmann's brand, Kellogg's Pop-Tarts Sugar Cookie Brownie Batter has a comparable nutritional profile in terms of high sugar, fat, and sodium content. It is generally similar to other ultra-processed convenience breakfast items and does not offer significant nutritional advantages over them.
What is 'TBHQ' listed in the ingredients?
TBHQ, or tertiary butylhydroquinone, is an antioxidant added to the soybean and palm oil in this product to prevent spoilage and maintain freshness. It is a synthetic food additive approved for use by regulatory bodies, but some consumers prefer to limit their intake of such additives.
What is a reasonable portion size for this product?
A single pouch, containing two pastries, is considered one serving. However, given its nutritional profile, consuming half a pouch (one pastry) would be a more moderate portion, especially if you are mindful of your intake of added sugars and saturated fats. This product is best enjoyed as an occasional treat rather than a daily staple.
Can I eat Kellogg's Pop-Tarts if I have a wheat allergy?
No, Kellogg's Pop-Tarts Sugar Cookie Brownie Batter contains enriched flour (wheat flour) as its primary ingredient. Therefore, it is not suitable for individuals with a wheat allergy or celiac disease. Always check the ingredient list for specific allergens if you have dietary restrictions.