FoodScore
0/ 100
AvoidbeverageKRAVE· 1 cup

KRAVE DOUBLE CHOCOLATE CEREAL WITH CHOCOLATE FLAVORED CENTER, DOUBLE CHOCOLATE

KRAVE DOUBLE CHOCOLATE CEREAL scores 29/100 (Avoid) primarily due to its **high added sugar content** and ultra-processed nature.

  • KRAVE DOUBLE CHOCOLATE CEREAL has a FoodScore of 29/100, indicating it should be avoided.
  • This cereal contains 34.1g of added sugar per 100g, a significant contributor to its low score.
  • It is classified as NOVA 4, meaning it is an ultra-processed food.
  • The product offers 4.9g of fiber and is fortified with 73% DV of iron per 100g.
  • Consider this product as an occasional treat rather than a regular breakfast staple.
  • Scores -3 points above the beverage category average (32/100 across 3796 foods).
Fiber
4.9g
18% of Daily Value
Protein
7.32g
15% of Daily Value
Added sugar
34.1g
68% of Daily Value
Sodium
341.46mg
15% of Daily Value
+
What it brings to the table
Fiber (4.9g)+5
Protein (7.3g)+3
Micronutrients (Iron, Zinc, Folate)+6
What holds it back
Added sugar (34.1g)-25
Ultra-processed (NOVA 4)-10

Why it scores 29

KRAVE DOUBLE CHOCOLATE CEREAL receives a FoodScore of 29 out of 100, placing it in the 'Avoid' category. The primary factor driving this low score is the substantial amount of added sugar, which stands at 34.1g per 100g. This contributes a significant -25 penalty to the overall score. Additionally, the product's classification as NOVA 4 signifies it is ultra-processed, incurring a further -10 penalty. While KRAVE does contain some beneficial nutrients, these are not enough to offset the penalties. It gains +5 points for its 4.9g of fiber and +3 points for its 7.3g of protein per 100g. Micronutrient fortification, specifically iron (73% DV), zinc (33% DV), and folate (25% DV), adds another +6 points. However, the presence of ingredients like sugar as the second ingredient and soybean oil in the filling, alongside artificial colors like RED 40, YELLOW 5, BLUE 1, and YELLOW 6, highlight its processed nature. Compared to a baseline like plain sparkling water or unsweetened iced tea, this cereal offers a significantly different nutritional profile, with a much higher caloric and sugar load.

Health benefits

What the nutrients in krave double chocolate cereal with chocolate flavored center, double chocolate actually do for you, grounded in established dietary science.

Source of Iron

KRAVE DOUBLE CHOCOLATE CEREAL is a significant source of iron, providing 13.2mg (73% DV) per 100g. Iron is an essential mineral crucial for oxygen transport in the blood and preventing iron-deficiency anemia. For individuals who may struggle to meet their iron needs through other dietary sources, fortified cereals like this can contribute to daily intake, especially as part of a varied diet.

Contains Dietary Fiber

This cereal provides 4.9g of fiber per 100g, which contributes to digestive health. Dietary fiber is important for maintaining regular bowel movements and can help with satiety. While this amount is not exceptionally high, it does offer some fiber, which is beneficial for overall gut function when consumed as part of a balanced eating pattern.

Fortified with B Vitamins and Zinc

KRAVE DOUBLE CHOCOLATE CEREAL is fortified with several B vitamins, including thiamin, niacinamide, calcium pantothenate, and pyridoxine, along with zinc. These micronutrients play vital roles in energy metabolism and immune function. Fortification helps ensure that individuals, particularly those with limited dietary variety, receive essential vitamins and minerals that might otherwise be lacking.

How to eat it

KRAVE DOUBLE CHOCOLATE CEREAL is typically consumed as a breakfast food, often with milk. Its sweet profile makes it appealing, but it's important to consider portion sizes due to its high added sugar content. It can also be eaten dry as a snack.

To reduce the overall sugar intake, consider mixing KRAVE cereal with a lower-sugar, plain whole-grain cereal.
Pair with a source of protein and healthy fats, such as plain Greek yogurt or a handful of nuts, to enhance satiety and balance the meal.
Use a smaller bowl to help with portion control, as the serving size of 1 cup can contribute significantly to daily added sugar limits.
Consider this cereal as an occasional treat rather than a daily breakfast option to manage added sugar consumption.
Things to keep in mind

Consumers should be aware of the high added sugar content (34.1g per 100g) in KRAVE DOUBLE CHOCOLATE CEREAL, which exceeds recommended daily limits if consumed regularly in typical portions. The ingredient list includes palm oil, a source of saturated fat, and several artificial food colors: RED 40, YELLOW 5, BLUE 1, and YELLOW 6. While approved for use, some individuals may choose to limit intake of artificial colors. The product contains common allergens such as soy, wheat, and milk (from whey), which are important considerations for individuals with sensitivities or allergies to these ingredients. Due to the high sugar content, individuals managing blood sugar levels, such as those with diabetes, should consume this product with caution and in very limited quantities.

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Reader questions
Is KRAVE Double Chocolate Cereal healthy?
KRAVE Double Chocolate Cereal scores 29/100, indicating it is not considered a healthy choice for regular consumption. This is primarily due to its high added sugar content (34.1g per 100g) and its classification as an ultra-processed food (NOVA 4). While it is fortified with some micronutrients like iron and zinc, these do not outweigh the nutritional drawbacks.
How does KRAVE Double Chocolate Cereal compare to other breakfast cereals?
Compared to a plain, unsweetened whole-grain cereal like Shredded Wheat, KRAVE Double Chocolate Cereal contains significantly more added sugar and is more processed. While it offers similar fortification for some vitamins and minerals, its overall nutritional density is lower due to the high sugar and fat content. For a more balanced breakfast, cereals with minimal added sugar and higher fiber are generally preferred.
What is 'chocolate flavored filling' in KRAVE cereal?
The 'chocolate flavored filling' in KRAVE cereal is primarily composed of sugar, soybean oil, and whey, along with cocoa and chocolate. This filling contributes to the product's sweet taste and texture but also adds to its overall sugar and fat content. It's a key component that makes the cereal highly palatable but also contributes to its ultra-processed nature.
What is a reasonable portion size for KRAVE Double Chocolate Cereal?
The declared serving size is 1 cup. However, given the high added sugar content, a smaller portion, such as half a cup, might be more appropriate for occasional consumption, especially if you are monitoring your sugar intake. Pairing it with other nutrient-dense foods can help create a more balanced meal.
Are the artificial colors in KRAVE cereal a concern?
KRAVE Double Chocolate Cereal contains artificial colors such as RED 40, YELLOW 5, BLUE 1, and YELLOW 6. These are approved by regulatory bodies for use in food. However, some individuals may choose to limit their intake of artificial colors due to personal preferences or sensitivities. The presence of these colors is a characteristic of many ultra-processed foods.

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Data & references