SMART START ORIGINAL ANTIOXIDANTS LIGHTLY SWEETENED, TOASTED MULTI-GRAIN FLAKES AND CRUNCHY OAT CLUSTERS CEREAL, ORIGINAL ANTIOXIDANTS
SMART START ORIGINAL ANTIOXIDANTS cereal scores 36/100 (Poor) due to its **high added sugar content**, which significantly outweighs its beneficial micronutrient fortification.
This SMART START cereal has a FoodScore of 36/100, indicating a poor nutritional profile.
It provides a notable amount of iron (70% DV) and Vitamin A (73% DV) per 100g.
The primary concern is the high added sugar content at 27.6g per 100g serving.
Compared to plain rolled oats, this product is significantly more processed (NOVA 3) and higher in sugar.
Consider this cereal as an occasional choice, focusing on portion control and pairing with other foods.
Scores -11 points above the grain category average (47/100 across 2269 foods).
Fiber
5.3g
19% of Daily Value
Protein
7.89g
16% of Daily Value
Added sugar
27.6g
55% of Daily Value
Sodium
407.89mg
18% of Daily Value
+
What it brings to the table
Fiber (5.3g)+6
Protein (7.9g)+3
Micronutrients (Iron, Vitamin A, Vitamin B12, Riboflavin)+8
−
What holds it back
Added sugar (27.6g)-25
Sodium (407.9mg)-1
Processed (NOVA 3)-5
Why it scores 36
SMART START ORIGINAL ANTIOXIDANTS cereal receives a FoodScore of 36 out of 100, placing it in the 'Poor' category. This score is largely driven by its high added sugar content, which stands at 27.6g per 100g. This amount contributes a substantial -25 penalty to the overall score. While the product does offer some nutritional benefits, these are not enough to offset the sugar penalty. It gains +6 for its 5.3g of fiber and +3 for its 7.9g of protein per 100g. Additionally, the fortification with micronutrients like iron, Vitamin A, Vitamin B12, and Riboflavin adds +8 to its score. However, its classification as a NOVA 3 processed food incurs a -5 penalty, and its 407.89mg of sodium adds a minor -1 penalty. The presence of sugar and corn syrup early in the ingredient list reflects the significant added sugar. In comparison to a baseline like plain rolled oats, which typically has no added sugar and is minimally processed, SMART START is a more processed option with a considerably higher sugar load.
Health benefits
What the nutrients in smart start original antioxidants lightly sweetened, toasted multi-grain flakes and crunchy oat clusters cereal, original antioxidants actually do for you, grounded in established dietary science.
Micronutrient Fortification
This SMART START cereal is fortified with several essential micronutrients, making it a source of certain vitamins and minerals. Per 100g, it provides 70% of the Daily Value for iron and 73% for Vitamin A, along with 66% for Vitamin B12. These nutrients are important for various bodily functions, including red blood cell formation and immune system support. For individuals who may have gaps in their intake of these specific nutrients, this cereal can contribute to meeting daily requirements.
Source of Fiber
SMART START ORIGINAL ANTIOXIDANTS cereal contains 5.3g of fiber per 100g, which contributes to daily fiber intake. Dietary fiber is important for digestive health and can help promote regularity. While this amount is not exceptionally high, it is a meaningful contribution, especially when compared to highly refined cereals with minimal fiber. Including fiber-rich foods in the diet can also contribute to feelings of fullness.
Protein Contribution
With 7.89g of protein per 100g, this cereal offers a moderate amount of protein. Protein is an essential macronutrient involved in muscle repair and growth, as well as various enzymatic processes. While not a primary protein source, this contribution can help to make a breakfast more satisfying, particularly when combined with other protein-rich foods like milk or yogurt, potentially aiding in satiety.
SMART START ORIGINAL ANTIOXIDANTS cereal scores 36/100 (Poor) due to its high added sugar content, which significantly outweighs its beneficial micronutrient fortification.
How to eat it
Cereal is commonly consumed as a quick breakfast, often with milk. This SMART START cereal is typically eaten in a bowl with cold milk. Given its added sugar content, portion control is key to managing overall sugar intake.
Pair with unsweetened milk (dairy or plant-based) to avoid adding more sugar to your meal.
Combine with fresh fruit like berries or sliced banana to boost fiber and micronutrient intake without adding more sugar.
Consider mixing a smaller portion of this cereal with plain rolled oats or a lower-sugar cereal to reduce the overall added sugar per serving.
Use as a topping for plain yogurt or cottage cheese for added crunch and a more balanced meal with increased protein.
Things to keep in mind
The primary caution for SMART START ORIGINAL ANTIOXIDANTS cereal relates to its high added sugar content, which is 27.6g per 100g. Individuals monitoring their sugar intake, such as those with diabetes or those aiming to reduce overall sugar consumption, should be mindful of portion sizes. The ingredient list includes sugar and corn syrup as primary sweeteners. While the product is fortified with vitamins and minerals, this does not negate the impact of the added sugars. The cereal contains whole grain wheat and barley malt extract, which means it is not suitable for individuals with celiac disease or gluten sensitivity. There are no artificial colors or flavors listed.
Is SMART START ORIGINAL ANTIOXIDANTS cereal healthy?
SMART START ORIGINAL ANTIOXIDANTS cereal has a FoodScore of 36/100, which is considered 'Poor'. While it is fortified with several vitamins and minerals like iron and Vitamin A, its high added sugar content is a significant nutritional drawback. It can be part of a balanced diet when consumed in moderation and paired with other nutrient-dense foods.
How does SMART START ORIGINAL ANTIOXIDANTS compare to plain rolled oats?
Compared to plain rolled oats, SMART START ORIGINAL ANTIOXIDANTS cereal is significantly higher in added sugar (27.6g vs. 0g per 100g) and is a more processed food (NOVA 3). Plain rolled oats offer a higher fiber content and are a whole, unprocessed grain. While SMART START is fortified with more micronutrients, plain oats provide a more favorable macronutrient profile for daily consumption.
What does 'ORIGINAL ANTIOXIDANTS' mean on the label?
The term 'ORIGINAL ANTIOXIDANTS' on the label likely refers to the fortification with Vitamin C (Ascorbic Acid) and Mixed Tocopherols (Vitamin E), which are antioxidants. While these are beneficial nutrients, their presence does not negate the overall nutritional profile of the cereal, particularly its high added sugar content. It's important to consider the full ingredient list and nutrient facts.
What is a reasonable portion size for this cereal?
The manufacturer's serving size is 1 container, but nutrient values are often presented per 100g. Given the high added sugar, a reasonable portion size for this cereal would be smaller than the typical large bowl. Consider a half-cup serving (around 30-40g) and combine it with other foods like fruit and nuts to make a more balanced meal, helping to manage sugar intake.
Can children eat SMART START ORIGINAL ANTIOXIDANTS cereal?
Children can eat SMART START ORIGINAL ANTIOXIDANTS cereal, but parents should be mindful of the significant added sugar content. For children, who have lower daily caloric needs, a smaller serving size is recommended. Pairing it with milk and fresh fruit can add nutritional value, but it should not be a primary source of daily nutrition due to the sugar.
Is this cereal a good source of whole grains?
SMART START ORIGINAL ANTIOXIDANTS cereal lists 'whole grain wheat' and 'whole grain oats' in its ingredients, indicating it contains some whole grains. However, 'rice' and 'sugar' are listed before whole grains, suggesting they are present in larger quantities. While it contributes some fiber, it is not as concentrated a source of whole grains as a product like Cheerios Original, which lists whole grain oats as its primary ingredient.