FREIA MILK CHOCOLATE ROLL, MILK CHOCOLATE receives a FoodScore of 7/100 (Avoid). Its low score is primarily driven by its **high added sugar content** and classification as an ultra-processed food.
This product has a FoodScore of 7/100, indicating it is best avoided for regular consumption.
It contains 35.95g of added sugar per 100g, a significant contributor to its low score.
Classified as NOVA class 4, it is an ultra-processed food.
Compared to generic milk chocolate, this SKU has similar nutritional characteristics.
Consider this product as an occasional treat rather than a dietary staple.
Scores -26 points above the dairy category average (33/100 across 5088 foods).
Fiber
2.7g
10% of Daily Value
Protein
8.11g
16% of Daily Value
Added sugar
35.95g
72% of Daily Value
Sodium
81.08mg
4% of Daily Value
+
What it brings to the table
Fiber (2.7g)+2
Protein (8.1g)+4
Micronutrients (Calcium, Iron)+4
−
What holds it back
Added sugar (36.0g)-25
Saturated fat (21.6g)-15
Ultra-processed (NOVA 4)-10
Concentrated ultra-processed fat-3
Why it scores 7
FREIA MILK CHOCOLATE ROLL, MILK CHOCOLATE scores 7 out of 100, placing it in the 'Avoid' category. This low score is largely due to its high added sugar content, which is 35.95g per 100g, incurring a substantial penalty of 25 points. The product also contains 21.59g of saturated fat per 100g, leading to a 15-point penalty. As an ultra-processed food (NOVA class 4), it receives an additional 10-point penalty, with a further 3 points deducted for being a concentrated ultra-processed fat source. On the positive side, it gains 2 points for its 2.7g of fiber and 4 points for its 8.11g of protein per 100g. It also receives 4 points for micronutrients, specifically for providing 21% DV of calcium and 11% DV of iron. However, the presence of soy lecithin as an emulsifier and artificial flavor contributes to its ultra-processed classification. Compared to a generic milk chocolate equivalent, FREIA's nutritional profile is similar, with high levels of added sugar and saturated fat being consistent characteristics of this food type.
Health benefits
What the nutrients in freia milk chocolate roll, milk chocolate actually do for you, grounded in established dietary science.
Provides a source of calcium
This chocolate provides 270mg of calcium per 100g serving, contributing 21% of the Daily Value. Calcium is an essential mineral for maintaining strong bones and teeth, and plays a role in nerve function and muscle contraction. While not a primary source, it can contribute to daily calcium intake, particularly for individuals who may struggle to meet their needs through other dairy products or calcium-fortified foods.
Contains some iron
FREIA MILK CHOCOLATE contains 1.95mg of iron per 100g, which is 11% of the Daily Value. Iron is crucial for oxygen transport in the blood and energy production. Including foods with some iron can help support overall iron status, though it is important to consume a variety of iron-rich foods for optimal intake and absorption.
Offers a small amount of protein and fiber
Per 100g, this product provides 8.11g of protein and 2.7g of fiber. Protein is vital for muscle repair and growth, while fiber supports digestive health and can contribute to satiety. While these amounts are not exceptionally high, they offer a modest contribution to daily intake, which is noteworthy for a confectionery item.
FREIA MILK CHOCOLATE ROLL, MILK CHOCOLATE receives a FoodScore of 7/100 (Avoid). Its low score is primarily driven by its high added sugar content and classification as an ultra-processed food.
How to eat it
Milk chocolate is typically consumed as a sweet treat or dessert. It's often enjoyed on its own, as part of a snack, or incorporated into baked goods. Common portion sizes are usually smaller than 100g, so it's important to be mindful of the calorie and sugar density when consuming.
To manage added sugar intake, consider pairing a small piece of chocolate with a source of protein and fiber, like a handful of nuts or a piece of fruit.
Use this chocolate sparingly as an occasional indulgence rather than a daily snack to align with dietary guidelines for moderating ultra-processed foods.
If using in recipes, try to reduce the overall amount of chocolate or combine it with unsweetened cocoa powder to lower the sugar content per serving.
Things to keep in mind
This product contains milk and soy, which are common allergens. Individuals with allergies to these ingredients should avoid consumption. Due to its high added sugar content, individuals managing blood sugar levels, such as those with diabetes, should consume this product with extreme caution and in very small quantities. The presence of artificial flavor and its classification as an ultra-processed food means it contains ingredients that have undergone significant industrial processing. While generally recognized as safe, some individuals may choose to limit their intake of such ingredients as part of a less processed diet.
Is FREIA MILK CHOCOLATE ROLL, MILK CHOCOLATE healthy?
FREIA MILK CHOCOLATE ROLL, MILK CHOCOLATE receives a FoodScore of 7/100, indicating it is not considered a healthy choice for regular consumption. This is primarily due to its high levels of added sugar and saturated fat, and its classification as an ultra-processed food. While it offers some calcium and iron, these benefits are outweighed by its less favorable nutritional aspects.
How does FREIA compare to other milk chocolate brands?
Compared to other popular milk chocolate brands like Hershey's Milk Chocolate, FREIA's nutritional profile is quite similar. Most milk chocolates are high in added sugar and saturated fat and are considered ultra-processed. While specific micronutrient levels might vary slightly, the overall impact on a healthy diet remains consistent across these types of products.
What is 'soy lecithin' and why is it in this chocolate?
Soy lecithin is an emulsifier derived from soybeans. It is commonly used in chocolate production to help create a smooth texture, prevent cocoa butter from separating, and extend shelf life. It helps to ensure the chocolate has a consistent and desirable mouthfeel.
What is a reasonable portion size for this chocolate?
The declared serving size is 10 pieces, but this is per 100g. A more reasonable portion for an occasional treat might be 1-2 pieces, which would significantly reduce the intake of calories, added sugar, and saturated fat compared to the 100g reference. Moderation is key due to its nutrient density.
Can children eat this chocolate?
Children can consume this chocolate in very small, infrequent portions. However, due to its high added sugar content and status as an ultra-processed food, it should not be a regular part of a child's diet. Excessive sugar intake in children can contribute to dental issues and unhealthy eating patterns.