FoodScore
0/ 100
AvoidfruitKellogg Company US· 1 Pastry

Kellogg US KELLOGG POP-TARTS FROSTED STRAWBERRY 22OZ

Kellogg US KELLOGG POP-TARTS FROSTED STRAWBERRY 22OZ receives a FoodScore of 28/100 (Avoid), primarily due to its classification as ultra-processed and the presence of trans fats. The Kellogg Company US product provides some fortified micronutrients.

  • This product has a FoodScore of 28/100, indicating it is best avoided as a regular dietary item.
  • It is classified as NOVA class 4, meaning it is an ultra-processed food.
  • The product contains 0.1g of trans fat per 100g, which negatively impacts its nutritional score.
  • Compared to a generic pastry, this SKU offers fortified Vitamin A (107% DV) and Iron (19% DV).
  • Consider this product as an occasional treat rather than a daily breakfast option.
  • Scores -13 points above the fruit category average (41/100 across 295 foods).
Fiber
1.3g
5% of Daily Value
Protein
3.9g
8% of Daily Value
Added sugar
0g
0% of Daily Value
Sodium
323.08mg
14% of Daily Value
+
What it brings to the table
Micronutrients (Iron, Vitamin A, Folate, Riboflavin)+8
What holds it back
Trans fat present-20
Ultra-processed (NOVA 4)-10

Why it scores 28

Kellogg US KELLOGG POP-TARTS FROSTED STRAWBERRY 22OZ earns a FoodScore of 28 out of 100, placing it in the 'Avoid' category. This score is significantly influenced by its classification as a NOVA class 4 ultra-processed food, which incurs a 10-point penalty. A notable detractor is the presence of 0.1g of trans fat per 100g, leading to a substantial 20-point penalty. The ingredient list includes high fructose corn syrup and sugar, contributing to its overall caloric density of 394.23 calories per 100g, with 9.69g of total fat and 323.08mg of sodium. Despite these factors, the Kellogg Company US product does receive bonus points for fortification, specifically providing 107% DV of Vitamin A and 19% DV of Iron per 100g, along with 16% DV of Folate. However, its fiber content is low at 1.3g per 100g. When compared to a generic unbranded pastry, this specific SKU's fortification of certain vitamins and minerals is a distinguishing factor, though it does not offset the penalties from processing and trans fat content.

Health benefits

What the nutrients in kellogg us kellogg pop-tarts frosted strawberry 22oz actually do for you, grounded in established dietary science.

Source of Fortified Vitamin A

This product is fortified with Vitamin A, providing 107% of the Daily Value per 100g. Vitamin A is an essential micronutrient that plays a role in maintaining healthy vision, immune function, and skin health. While this product is not a primary source of vitamins for a balanced diet, it contributes to daily intake through fortification, which can be beneficial for individuals who may have lower dietary intake of this vitamin from other sources.

Contribution to Iron Intake

Kellogg US KELLOGG POP-TARTS FROSTED STRAWBERRY 22OZ provides 19% of the Daily Value for Iron per 100g. Iron is a crucial mineral involved in oxygen transport in the blood and energy metabolism. For individuals seeking to increase their iron intake, fortified foods like this can contribute to meeting daily requirements, especially when consumed as part of a varied diet that includes other iron-rich foods.

Source of Folate

This product contains 16% of the Daily Value for Folate per 100g. Folate is a B-vitamin essential for cell growth and development, particularly important during periods of rapid growth. While not a significant source, the fortification in this product can offer a supplemental contribution to daily folate needs, especially when consumed alongside other folate-rich foods.

How to eat it

Kellogg US KELLOGG POP-TARTS FROSTED STRAWBERRY 22OZ is typically consumed as a quick breakfast item or snack. It is often eaten toasted, but can also be consumed directly from the package. A common portion is one pastry, though some may consume two. Due to its high caloric density and added sugar content, moderation is key.

Pair with a source of protein and fiber, such as Greek yogurt or fruit, to create a more balanced meal and increase satiety.
Consider consuming only half a pastry to manage portion size and reduce intake of calories and added sugars.
Use as an occasional treat rather than a daily breakfast staple to limit ultra-processed food consumption.
Store in a cool, dry place to maintain freshness, and consume within the recommended timeframe on the packaging.
Things to keep in mind

This product contains several ingredients that warrant consideration. The presence of soybean and palm oil (with TBHQ for freshness) indicates a blend of oils, and TBHQ is a synthetic antioxidant. The ingredient list also includes artificial colors like Red 40, which some individuals choose to limit in their diet. Given its high sugar content from corn syrup, high fructose corn syrup, and dextrose, individuals managing blood sugar levels, such as those with diabetes, should consume this product with caution and in very limited quantities. Allergens declared include wheat and soy, which are important for individuals with sensitivities or allergies to these ingredients.

Swap suggestions
Very good
Avocado
Score85
Very good
Apricot Dried
Score77
Very good
Blueberries Dried
Score77
Very good
Kellogg US Stretch Island Fruit Original Apple .49oz
Score76
Very good
Prunes
Score75
Good
Avocado Raw
Score74
Reader questions
Is Kellogg Company US POP-TARTS healthy?
Kellogg Company US POP-TARTS Frosted Strawberry has a FoodScore of 28/100, indicating it is not considered a healthy choice for regular consumption. It is an ultra-processed food with a low fiber content and contains trans fats, which are generally advised against in a balanced diet. While fortified with some vitamins, these do not outweigh the less favorable nutritional aspects.
How does Kellogg US KELLOGG POP-TARTS FROSTED STRAWBERRY compare to a generic pastry?
Compared to a generic unbranded pastry, Kellogg US KELLOGG POP-TARTS FROSTED STRAWBERRY offers similar caloric and fat profiles but is often fortified with specific micronutrients like Vitamin A, Iron, and Folate. However, both typically fall into the ultra-processed category and contain added sugars. For example, a generic toaster pastry might not have the same level of fortification as a branded product like Pop-Tarts.
What is 'high fructose corn syrup' in this product?
High fructose corn syrup is a caloric sweetener derived from corn starch. It is commonly used in many processed foods and beverages. In Kellogg US KELLOGG POP-TARTS FROSTED STRAWBERRY, it contributes to the product's overall sweetness and caloric content, alongside other sugars like dextrose and sugar.
What is a reasonable portion size for this product?
The declared serving size for Kellogg US KELLOGG POP-TARTS FROSTED STRAWBERRY is one pastry. Given its nutritional profile, consuming one pastry should be considered an occasional treat rather than a regular part of your diet. Limiting intake to this portion size helps manage the consumption of added sugars and calories.
Can I eat this product if I have a wheat allergy?
No, Kellogg US KELLOGG POP-TARTS FROSTED STRAWBERRY contains enriched flour, which is derived from wheat. Therefore, it is not suitable for individuals with a wheat allergy or celiac disease. Always check the ingredient list for specific allergens if you have dietary restrictions.

Explore more

CategoryAll fruits BrandAll Kellogg / Kellanova SKUs Competitor · 51/100OFF THE GRID WILD BLUEBERRY WAFFLES, WILD BLUEBERRY Competitor · 50/100FRESH FROM TEXAS SEASONAL SALAD Head-to-headKellogg US KELLOGG POP-TARTS FROSTED STRAWBERRY 22OZ vs. Avocado Head-to-headKellogg US KELLOGG POP-TARTS FROSTED STRAWBERRY 22OZ vs. OFF THE GRID WILD BLUEBERRY WAFFLES, WILD BLUEBERRY Head-to-headKellogg US KELLOGG POP-TARTS FROSTED STRAWBERRY 22OZ vs. FRESH FROM TEXAS SEASONAL SALAD Head-to-headKellogg US KELLOGG POP-TARTS FROSTED STRAWBERRY 22OZ vs. O ORGANICS ORGANIC MIXED BABY GREENS

Data & references