FoodScore
0/ 100
PoorbeverageKELLOGG'S FIBERPLUS· 1 BAR

KELLOGG'S FIBERPLUS CHOCOLATE CHIP FLAVORED ANTIOXIDANTS CHEWY BARS, CHOCOLATE CHIP

KELLOGG'S FIBERPLUS CHOCOLATE CHIP FLAVORED ANTIOXIDANTS CHEWY BARS score 37/100 (Poor) due to being **ultra-processed** and containing a notable amount of **added sugar**, despite its fiber content.

  • This product scores 37/100 (Poor) on FoodScore.
  • It provides 25g of fiber per 100g, contributing to daily fiber intake.
  • A serving contains 13.57g of added sugar, impacting its overall nutritional quality.
  • As a NOVA 4 ultra-processed food, it differs significantly from plain sparkling water or unsweetened iced tea.
  • Consider this bar as an occasional snack rather than a regular dietary staple.
  • Scores +5 points above the beverage category average (32/100 across 3796 foods).
Fiber
25g
89% of Daily Value
Protein
5.56g
11% of Daily Value
Added sugar
13.57g
27% of Daily Value
Sodium
153.06mg
7% of Daily Value
+
What it brings to the table
Fiber (25g)+12
Protein (5.6g)+1
Micronutrients (Calcium, Iron, Zinc)+6
What holds it back
Added sugar (13.6g)-17
Saturated fat (5.6g)-5
Ultra-processed (NOVA 4)-10

Why it scores 37

KELLOGG'S FIBERPLUS CHOCOLATE CHIP FLAVORED ANTIOXIDANTS CHEWY BARS received a FoodScore of 37/100, placing it in the Poor category. This score is primarily influenced by its classification as a NOVA 4 ultra-processed food, which incurs a significant penalty. While the product is marketed for its fiber content, providing 25g per 100g and earning a +12 bonus, it also contains 13.57g of added sugar, leading to a -17 penalty. The presence of 5.56g of saturated fat further reduces the score by -5. On the positive side, it offers some micronutrients, contributing +6 for calcium, iron, and zinc. Ingredients like chicory root fiber are a source of the fiber, but the overall formulation includes multiple forms of sugar such as sugar, fructose, and honey, alongside various oils and emulsifiers like soy lecithin. Compared to a baseline of plain sparkling water or unsweetened iced tea, this bar is a calorie-dense, nutrient-modified food with a complex ingredient list.

Health benefits

What the nutrients in kellogg's fiberplus chocolate chip flavored antioxidants chewy bars, chocolate chip actually do for you, grounded in established dietary science.

Supports Digestive Health with Fiber

This KELLOGG'S FIBERPLUS bar is a notable source of fiber, providing 25g per 100g. The primary fiber sources are chicory root fiber and inulin from chicory root, which are soluble fibers. Soluble fiber can help promote regularity and support a healthy digestive system by adding bulk to stool and acting as a prebiotic, feeding beneficial gut bacteria. Including fiber-rich foods in the diet is important for overall gut health and can contribute to feelings of fullness.

Contributes to Bone Health with Calcium

The product provides 277.78mg of calcium per 100g, which is 21% of the Daily Value. Calcium is an essential mineral crucial for maintaining strong bones and teeth. Adequate calcium intake throughout life helps support bone density and reduces the risk of osteoporosis. While this bar contributes to daily calcium needs, it is important to obtain calcium from a variety of sources, including dairy products, fortified plant milks, and leafy greens.

Provides Essential Micronutrients

Beyond fiber and calcium, this bar also supplies iron and zinc. With 2mg of iron (11% DV) and 8.33mg of zinc (76% DV) per 100g, it contributes to the intake of these important minerals. Iron is vital for oxygen transport in the blood and energy production, while zinc plays a role in immune function and wound healing. These micronutrients are important for various bodily processes, and this product can help supplement their intake.

How to eat it

KELLOGG'S FIBERPLUS CHOCOLATE CHIP FLAVORED ANTIOXIDANTS CHEWY BARS are typically consumed as a convenient snack or a quick breakfast item. They are often chosen for their portability and perceived health benefits, particularly their fiber content. A common portion is one bar, which is designed to be a single serving.

To balance the added sugar content, pair this bar with a source of whole, unprocessed food like a piece of fruit or a handful of unsalted nuts.
Consider this bar as an occasional snack rather than a daily staple to moderate intake of ultra-processed foods and added sugars.
If seeking a higher protein option, combine this bar with a serving of plain Greek yogurt or a hard-boiled egg.
Always check the serving size, as consuming multiple bars can significantly increase your intake of calories, added sugar, and saturated fat.
Things to keep in mind

Individuals with sensitivities to certain ingredients should review the label carefully. This product contains milk fat and soy lecithin, indicating the presence of common allergens milk and soy. While marketed for fiber, the high amount of chicory root fiber and inulin could potentially cause digestive discomfort, such as bloating or gas, in some individuals, particularly those with irritable bowel syndrome (IBS) or sensitive digestive systems. The product is also classified as ultra-processed (NOVA 4), which means it contains ingredients and additives not typically found in home kitchens, such as polysorbate 60 and sorbitan monostearate. These emulsifiers may have implications for gut health in some individuals, though more research is ongoing.

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Reader questions
Is KELLOGG'S FIBERPLUS CHOCOLATE CHIP FLAVORED ANTIOXIDANTS CHEWY BARS healthy?
This product scores 37/100 (Poor) on FoodScore. While it is a good source of fiber, providing 25g per 100g, it is also an ultra-processed food with 13.57g of added sugar per 100g. Its nutritional profile suggests it is not a primary choice for a consistently healthy diet, but it can fit into an overall balanced eating pattern in moderation.
How does KELLOGG'S FIBERPLUS compare to other snack bars like KIND Bars?
Compared to some KIND Bars, which often feature whole nuts and seeds as primary ingredients, KELLOGG'S FIBERPLUS bars are generally higher in isolated fibers like chicory root fiber and may contain a more extensive list of processed ingredients. Both categories can contain added sugars, so comparing specific SKUs is important. KIND Bars often emphasize whole food ingredients, while KELLOGG'S FIBERPLUS focuses on boosting fiber content through specific additives.
What is chicory root fiber, and why is it in this bar?
Chicory root fiber, also known as inulin, is a type of soluble dietary fiber extracted from the chicory plant. It is included in this bar to significantly boost its fiber content, contributing to the product's marketing as a 'fiberplus' item. It can also act as a prebiotic, potentially supporting gut health, but large amounts may cause digestive discomfort in some individuals.
How many KELLOGG'S FIBERPLUS bars can I eat in a day?
Given its FoodScore of 37/100 and its classification as an ultra-processed food with added sugar, it is advisable to consume this bar in moderation. One bar is a single serving. Limiting intake to one bar occasionally, rather than daily, would align with dietary guidelines that recommend prioritizing whole, minimally processed foods.
Does this bar truly provide 'antioxidants' as claimed?
The product name includes 'Antioxidants.' While ingredients like cocoa and chocolate do contain naturally occurring antioxidants, the overall nutritional profile, including added sugars and processing, means that relying on this bar as a primary source of antioxidants may not be the most effective strategy. Whole fruits, vegetables, and nuts are generally more nutrient-dense sources of antioxidants.

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Data & references