KRAVE CHOCOLATE CHIP CRISPY COOKIE DOUGH FLAVORED SHELL OUTSIDE, SMOOTH CHOCOLATE INSIDE CEREAL scores 36/100 (Poor) primarily due to its high content of added sugar.
This KRAVE cereal received a FoodScore of 36/100, indicating a poor nutritional profile.
A single serving contains 36.6g of added sugar, contributing significantly to its low score.
It provides 70.73g of fiber per 100g, which is a notable nutritional contribution.
As a NOVA class 4 food, it is ultra-processed, unlike the reference baseline of plain sparkling water.
Consider this product as an occasional treat rather than a regular breakfast staple.
Scores +4 points above the beverage category average (32/100 across 3796 foods).
Fiber
70.73g
253% of Daily Value
Protein
7.32g
15% of Daily Value
Added sugar
36.6g
73% of Daily Value
Sodium
329.27mg
14% of Daily Value
+
What it brings to the table
Fiber (70.7g)+12
Protein (7.3g)+3
Micronutrients (Iron, Zinc, Folate)+6
−
What holds it back
Added sugar (36.6g)-25
Ultra-processed (NOVA 4)-10
Why it scores 36
KRAVE CHOCOLATE CHIP CRISPY COOKIE DOUGH FLAVORED SHELL OUTSIDE, SMOOTH CHOCOLATE INSIDE CEREAL received a FoodScore of 36 out of 100, placing it in the poor category. The primary factor driving this score is the high amount of added sugar, at 36.6g per 100g, which resulted in a significant penalty of -25 points. The product's classification as a NOVA class 4 food, indicating it is ultra-processed, further contributed a -10 point penalty. While the cereal does contain a substantial 70.73g of fiber per 100g, earning a +12 point bonus, and provides 7.32g of protein, adding +3 points, these benefits are largely offset. Micronutrient contributions from iron (73% DV), zinc (33% DV), and folate (25% DV) added +6 points. However, the presence of ingredients like soybean oil and palm oil in the chocolate flavored filling also contributes to its processed nature. Compared to a reference baseline of plain sparkling water or unsweetened iced tea, which contain no added sugars or ultra-processed components, this KRAVE cereal presents a significantly different nutritional profile.
Health benefits
What the nutrients in krave chocolate chip crispy cookie dough flavored shell outside, smooth chocolate inside cereal, chocolate chip cookie dough actually do for you, grounded in established dietary science.
Source of Dietary Fiber
This KRAVE cereal provides a substantial 70.73g of fiber per 100g. Dietary fiber is important for digestive health, helping to maintain bowel regularity and potentially contributing to feelings of fullness. Including fiber-rich foods in the diet can support overall gut function. While this product is high in fiber, it is important to consider the overall nutritional context.
Contribution of Essential Micronutrients
KRAVE CHOCOLATE CHIP CRISPY COOKIE DOUGH FLAVORED SHELL OUTSIDE, SMOOTH CHOCOLATE INSIDE CEREAL is fortified with several essential micronutrients. It provides 73% DV for iron, 33% DV for zinc, and 25% DV for folate per 100g. Iron is crucial for oxygen transport in the blood, zinc supports immune function, and folate is vital for cell growth and development. These added nutrients can help fill potential dietary gaps.
Provides Protein
With 7.32g of protein per 100g, this cereal contributes to daily protein intake. Protein is essential for muscle repair and growth, as well as for the production of enzymes and hormones. While not a primary protein source, it can add to the protein content of a meal, especially when combined with other protein-rich foods like milk or yogurt.
KRAVE CHOCOLATE CHIP CRISPY COOKIE DOUGH FLAVORED SHELL OUTSIDE, SMOOTH CHOCOLATE INSIDE CEREAL scores 36/100 (Poor) primarily due to its high content of added sugar.
How to eat it
Cereals like KRAVE are typically consumed as a quick breakfast with milk, or as a snack straight from the box. A common portion size is around 1 cup, but it's easy to over-pour. The primary pitfall is the high added sugar content when consumed regularly.
To mitigate the high added sugar, consider mixing this cereal with a lower-sugar, higher-fiber cereal.
Pair with a source of lean protein like Greek yogurt or a hard-boiled egg to enhance satiety and balance the meal.
Use as an occasional topping for yogurt or fruit rather than a standalone large portion to control intake of added sugars.
Measure out a single serving (1 cup) to help manage calorie and added sugar consumption.
Things to keep in mind
This KRAVE cereal contains several ingredients that consumers should be aware of. The ingredient list includes soybean oil and palm oil, which are common in ultra-processed foods and contribute to the product's total fat content. Individuals with allergies should note the presence of common allergens such as wheat, soy, and whey (from milk) as declared on the label. The high added sugar content (36.6g per 100g) means individuals managing blood sugar levels, such as those with diabetes, should consume this product with caution and in very limited quantities. For children, the high sugar content could contribute to excessive sugar intake if consumed frequently.
This KRAVE cereal received a FoodScore of 36/100, indicating a poor nutritional profile. Its high added sugar content is a primary factor, though it does offer some fiber and fortified micronutrients. It is best considered an occasional treat rather than a staple for a balanced diet.
How does KRAVE cereal compare to other breakfast cereals?
Compared to a plain, unsweetened oatmeal or a whole-grain cereal like Cheerios, KRAVE cereal has significantly more added sugar. While it offers fiber and fortified nutrients, its ultra-processed nature and high sugar content set it apart from less processed breakfast options. It's more comparable to other sweetened, flavored cereals on the market.
What is 'cocoa processed with alkali' in the ingredient list?
Cocoa processed with alkali, also known as Dutch-processed cocoa, is cocoa powder that has been treated with an alkaline solution. This process reduces the acidity of the cocoa, resulting in a milder flavor and darker color. It does not significantly impact the nutritional profile in this product.
What is a reasonable portion size for this KRAVE cereal?
The serving size is listed as 1 cup. Adhering to this portion size is important to manage the intake of calories and especially the added sugar. For children or individuals seeking to reduce sugar, a smaller portion or mixing it with a low-sugar cereal could be considered.
Can this cereal be part of a balanced diet?
While this KRAVE cereal provides some fiber and fortified vitamins, its high added sugar and ultra-processed classification mean it should be consumed in moderation. It can be part of a balanced diet if balanced with nutrient-dense foods throughout the day and consumed infrequently as a treat rather than a daily staple.