FoodScore
0/ 100
PoorbeverageKRAVE· 1 CONTAINER

KRAVE CHOCOLATE CRISPY MULTI-GRAIN OUTSIDE, SMOOTH CHOCOLATE INSIDE CEREAL IN A CUP, CHOCOLATE

KRAVE CHOCOLATE CRISPY MULTI-GRAIN CEREAL scores 42/100 (Poor) on FoodScore, primarily due to its **high added sugar content**.

  • This KRAVE cereal scores 42/100, indicating a poor nutritional profile.
  • A serving contains 25.1g of added sugar, a significant contributor to its low score.
  • It is classified as NOVA 4, meaning it is an ultra-processed food.
  • Compared to plain sparkling water, this product offers minimal nutritional benefits.
  • Consider this product as an occasional treat rather than a daily breakfast staple.
  • Scores +10 points above the beverage category average (32/100 across 3796 foods).
Fiber
9.4g
34% of Daily Value
Protein
7.55g
15% of Daily Value
Added sugar
25.1g
50% of Daily Value
Sodium
320.75mg
14% of Daily Value
+
What it brings to the table
Fiber (9.4g)+12
Protein (7.5g)+3
Micronutrients (Iron, Zinc, Vitamin A, Vitamin C, Vitamin B12, Riboflavin)+12
What holds it back
Added sugar (25.1g)-25
Ultra-processed (NOVA 4)-10

Why it scores 42

KRAVE CHOCOLATE CRISPY MULTI-GRAIN CEREAL receives a FoodScore of 42 out of 100, placing it in the 'Poor' category. The primary factor driving this score is the high amount of added sugar, at 25.1g per 100g, which incurs a substantial penalty. The presence of ingredients like sugar and chocolate flavored filling (which lists sugar as its first ingredient) contributes significantly to this. As a NOVA class 4 food, it is considered ultra-processed, resulting in an additional penalty. While the product does gain some bonus points for its fiber content (9.4g per 100g) and protein (7.5g per 100g), these are not enough to offset the penalties. Micronutrient bonuses are also awarded for iron (76% DV), zinc (39% DV), Vitamin A (629% DV), Vitamin C (50% DV), and Vitamin B12 (189% DV). However, compared to a baseline of plain sparkling water or unsweetened iced tea, this KRAVE cereal introduces a considerable amount of calories, fat, and added sugars.

Health benefits

What the nutrients in krave chocolate crispy multi-grain outside, smooth chocolate inside cereal in a cup, chocolate actually do for you, grounded in established dietary science.

Source of Fortified Micronutrients

This KRAVE cereal is fortified with several vitamins and minerals, contributing to daily intake. Specifically, it provides significant amounts of iron (76% DV), zinc (39% DV), Vitamin A (629% DV), Vitamin C (50% DV), and Vitamin B12 (189% DV) per 100g. These nutrients play various roles in the body, such as supporting immune function and energy metabolism. While fortification can help address nutrient gaps, it's important to consider the overall nutritional profile of the food.

Contains Dietary Fiber

With 9.4g of fiber per 100g, this KRAVE product contributes to your daily fiber intake. Dietary fiber is important for digestive health and can help promote feelings of fullness. The fiber content comes from ingredients like whole grain oat flour, whole wheat flour, and oat fiber. Including fiber-rich foods in the diet is generally recommended for overall well-being.

Provides Some Protein

This cereal offers 7.55g of protein per 100g, which can contribute to satiety and muscle maintenance. Protein is an essential macronutrient involved in numerous bodily functions. While not a primary protein source, the protein in KRAVE cereal can add to the overall protein content of a meal, especially when combined with other protein-rich foods like milk or yogurt.

How to eat it

KRAVE CHOCOLATE CRISPY MULTI-GRAIN CEREAL IN A CUP is typically consumed as a quick breakfast or snack. The 'in a cup' format suggests a single-serving portion, often eaten with milk. Given its high added sugar content, it's best viewed as an occasional treat.

To balance the meal, pair this cereal with a source of lean protein like plain Greek yogurt or a hard-boiled egg.
Consider adding fresh fruit, such as berries or sliced banana, to increase fiber and micronutrient intake without adding more sugar.
Be mindful of portion sizes; while it's a cup, adding excessive milk can increase calorie and sugar intake if the milk is sweetened.
For a less processed option, consider whole-grain oatmeal with fruit and nuts as a regular breakfast choice.
Things to keep in mind

Consumers should be aware of the high added sugar content in this KRAVE cereal, which is 25.1g per 100g. The ingredient list includes soybean oil and palm oil, which contribute to the total fat content, including saturated fat. This product contains common allergens such as milk, soy, and wheat, which are important considerations for individuals with sensitivities or allergies. The presence of artificial flavor, beta carotene for color, annatto color, and BHT for freshness are typical of ultra-processed foods. Individuals monitoring their sugar intake, such as those with diabetes, should consume this product in moderation.

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Reader questions
Is KRAVE CHOCOLATE CRISPY MULTI-GRAIN CEREAL healthy?
This KRAVE cereal scores 42/100 on FoodScore, indicating a 'Poor' nutritional profile. While it provides some fiber and fortified micronutrients, its high added sugar content and ultra-processed nature mean it should not be considered a staple for a healthy diet. It is best consumed occasionally.
How does KRAVE CHOCOLATE CRISPY MULTI-GRAIN CEREAL compare to other cereals?
Compared to a plain, unsweetened whole-grain cereal like Shredded Wheat, KRAVE cereal has significantly more added sugar (25.1g vs. typically 0g). While KRAVE offers fortification, the overall nutritional density is lower due to the sugar and processing. Many other cereals in the market also fall into the ultra-processed category.
What is 'chocolate flavored filling' in this cereal?
The 'chocolate flavored filling' is a key component of this KRAVE cereal and lists sugar as its primary ingredient, followed by soybean oil, skim milk, cocoa, and chocolate. This filling significantly contributes to the product's high added sugar and fat content. It is a common component in many filled cereals.
What is a reasonable portion size for this KRAVE cereal?
The product is packaged as '1 CONTAINER,' suggesting a single serving. However, due to its high added sugar, consider consuming half a container and supplementing with unsweetened whole grains or fruit. This approach helps manage sugar intake while still enjoying the product.
Can children eat this KRAVE cereal?
Children can consume this KRAVE cereal, but due to its high added sugar content, it should be offered in moderation as an occasional treat rather than a regular breakfast. Excessive sugar intake in children can contribute to various health concerns. Pairing it with milk and fruit can help balance the meal.

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