FoodScore
0/ 100
AvoiddairyM&M'S· 1 BAR

M&M'S COCOA KRISPIES TREATS, MILK CHOCOLATE

M&M'S COCOA KRISPIES TREATS, MILK CHOCOLATE scores 12/100 (Avoid) on FoodScore, primarily due to its high **added sugar** content. This product is classified as ultra-processed.

  • This product received a FoodScore of 12/100, indicating it should be avoided.
  • It contains 24.5g of added sugar per 100g, a significant contributor to its low score.
  • The product is NOVA class 4, meaning it is an ultra-processed food.
  • Compared to generic dairy, this item offers minimal protein and no fiber.
  • Consider this item as an occasional treat due to its nutritional profile.
  • Scores -21 points above the dairy category average (33/100 across 5088 foods).
Fiber
0g
0% of Daily Value
Protein
5g
10% of Daily Value
Added sugar
24.5g
49% of Daily Value
Sodium
425mg
18% of Daily Value
+
What it brings to the table
Protein (5g)+1
Micronutrients (Iron, Riboflavin)+4
What holds it back
Added sugar (24.5g)-25
Saturated fat (5g)-4
Sodium (425mg)-1
Ultra-processed (NOVA 4)-10
Concentrated ultra-processed fat-3

Why it scores 12

M&M'S COCOA KRISPIES TREATS, MILK CHOCOLATE received a FoodScore of 12 out of 100, placing it in the 'Avoid' category. The primary factor driving this low score is the substantial amount of added sugar, which stands at 24.5g per 100g. This contributes a significant -25 penalty to the overall score. Additionally, the product contains 5g of saturated fat per 100g, resulting in a -4 penalty. The presence of 425mg of sodium per 100g also incurs a -1 penalty. As a NOVA class 4 food, it is categorized as ultra-processed, leading to a -10 penalty, with an additional -3 penalty for concentrated ultra-processed fat, likely from the soybean and palm oil. While the product does receive minor bonuses for its 5g of protein (+1) and some micronutrients like iron and riboflavin (+4), these are insufficient to offset the substantial penalties. Compared to a generic dairy equivalent, this M&M'S product is considerably higher in added sugars and lacks the beneficial nutrients typically found in dairy.

Health benefits

What the nutrients in m&m's cocoa krispies treats, milk chocolate actually do for you, grounded in established dietary science.

Provides a Source of Iron

This product contributes 1.8mg of iron per 100g, which is 10% of the Daily Value. Iron is an essential mineral involved in oxygen transport and energy metabolism. While not a primary source, it can contribute to daily iron intake, especially for individuals who may not get enough from other dietary sources. The iron in this product is added as a fortificant, common in many processed grain products.

Contains Riboflavin

M&M'S COCOA KRISPIES TREATS includes riboflavin (Vitamin B2), which is important for energy production and cellular function. Riboflavin is often added to fortified cereals and grains to help meet daily nutritional needs. While the exact percentage of the Daily Value for riboflavin is not provided, its inclusion indicates some level of fortification, supporting metabolic processes.

Convenient Snack Option

For individuals seeking a quick and portable snack, this product offers convenience in a pre-portioned bar format. Its shelf-stable nature makes it easy to store and transport, fitting into busy schedules. While its nutritional profile suggests moderation, its accessibility can be a factor for those needing an immediate energy source.

How to eat it

This product is typically consumed as a convenient snack or dessert. It is often eaten on its own, either at home or on the go, as a quick treat. Due to its high sugar content, it is generally not recommended as a regular part of a balanced diet.

Pair with a source of protein like a handful of nuts or a glass of milk to help balance the sugar impact.
Consider this a small treat rather than a meal replacement, due to its limited nutritional value.
Portion control is key; stick to the single bar serving size to manage added sugar and calorie intake.
For a more nutrient-dense snack, consider alternatives like fruit with a small amount of cheese or a whole-grain cracker.
Things to keep in mind

This product contains several ingredients that consumers should be aware of. It includes artificial colors such as Blue 1 Lake, Red 40, Yellow 6, and Yellow 5, which some individuals choose to limit in their diet. The presence of soy lecithin indicates a soy allergen, and milkfat and skim milk point to a dairy allergen. Individuals with allergies to soy or dairy should avoid this product. The use of TBHQ as a preservative in the soybean and palm oil is also noted. Given its high added sugar content, individuals managing blood sugar levels, such as those with diabetes, should consume this product with caution and in very limited quantities.

Swap suggestions
Very good
MARANATHA, ORGANIC CREAMY ROASTED ALMOND BUTTER
Score85
Very good
MARANATHA, ORGANIC RAW ALMOND BUTTER CREAMY
Score85
Very good
MARANATHA, ORGANIC ROASTED CREAMY ALMOND BUTTER
Score85
Very good
MARANATHA ORGANIC CRUNCHY RAW ALMOND BUTTER, CRUNCHY
Score85
Very good
OPEN NATURE PEANUT BUTTER DATE BARS, PEANUT BUTTER
Score85
Very good
ONCE AGAIN CREAMY MAPLE SWEETENED MAPLE ALMOND BUTTER, CREAMY MAPLE SWEETENED
Score84
Reader questions
Is M&M'S COCOA KRISPIES TREATS, MILK CHOCOLATE healthy?
Based on its FoodScore of 12/100, M&M'S COCOA KRISPIES TREATS, MILK CHOCOLATE is not considered a healthy food choice for regular consumption. It is classified as an ultra-processed food and is high in added sugars and saturated fat, offering minimal beneficial nutrients.
How does M&M'S COCOA KRISPIES TREATS compare to a generic rice cereal treat?
Compared to a generic homemade rice cereal treat, M&M'S COCOA KRISPIES TREATS likely contains a similar base of refined grains and sugar. However, the addition of M&M'S MINIS Milk Chocolate Candies further increases its sugar content and introduces artificial colors and additional fats, making it generally less favorable nutritionally.
What is 'malt flavor' in the ingredient list?
Malt flavor, often derived from barley, is used to provide a distinct taste profile. While it contributes to the overall flavor, it can also add a small amount of additional sugar to the product. For individuals with gluten sensitivities, it's worth noting that malt flavor can contain gluten, though often in small amounts.
How much of this product can I eat daily?
Given its high sugar and fat content, M&M'S COCOA KRISPIES TREATS is best consumed as an occasional treat rather than a daily staple. Limiting intake to one bar infrequently would be a reasonable approach to moderation within a balanced diet.
Are there any alternatives to M&M'S COCOA KRISPIES TREATS that are better for you?
Yes, for a more nutritious snack, consider options like a KIND Bar or a piece of fruit with a small handful of nuts. These alternatives typically offer more fiber, protein, and fewer added sugars, contributing more positively to your daily nutrient intake.

Explore more

CategoryAll dairy & alternatives BrandAll M&M'S SKUs Competitor · 85/100MARANATHA, ORGANIC CREAMY ROASTED ALMOND BUTTER Competitor · 85/100MARANATHA, ORGANIC RAW ALMOND BUTTER CREAMY Head-to-headM&M'S COCOA KRISPIES TREATS, MILK CHOCOLATE vs. MARANATHA, ORGANIC CREAMY ROASTED ALMOND BUTTER Head-to-headM&M'S COCOA KRISPIES TREATS, MILK CHOCOLATE vs. MARANATHA, ORGANIC RAW ALMOND BUTTER CREAMY Head-to-headM&M'S COCOA KRISPIES TREATS, MILK CHOCOLATE vs. MARANATHA, ORGANIC ROASTED CREAMY ALMOND BUTTER Head-to-headM&M'S COCOA KRISPIES TREATS, MILK CHOCOLATE vs. MARANATHA ORGANIC CRUNCHY RAW ALMOND BUTTER, CRUNCHY

Data & references