FoodScore
0/ 100
DecentbeverageENSURE· 1 carton

Ensure Max Protein Milk Chocolate

ENSURE Max Protein Milk Chocolate scores 57/100 (Decent) on FoodScore. Its high protein content is a notable positive, though it is an ultra-processed beverage.

  • ENSURE Max Protein Milk Chocolate earns a FoodScore of 57/100.
  • It provides 9.09g of protein per 100g, a significant amount.
  • This product is classified as NOVA 4, indicating it is ultra-processed.
  • It contains 0g of added sugar, aligning with its 'Max Protein' claim.
  • Consider this as a convenient protein source, but not a whole food replacement.
  • Scores +13 points above the beverage category average (44/100 across 84 foods).
Fiber
0.6g
2% of Daily Value
Protein
9.09g
18% of Daily Value
Added sugar
0g
0% of Daily Value
Sodium
73.03mg
3% of Daily Value
+
What it brings to the table
Protein (9.1g)+5
Micronutrients (Calcium, Zinc, Vitamin A, Vitamin C, Vitamin B12, Riboflavin)+12
What holds it back
Ultra-processed (NOVA 4)-10

Why it scores 57

ENSURE Max Protein Milk Chocolate achieves a FoodScore of 57 out of 100, placing it in the 'Decent' category. This score is primarily driven by its high protein content of 9.09g per 100g, contributing a +5 bonus. Additionally, it is fortified with several micronutrients, including Calcium (15% DV), Zinc (10% DV), Vitamin A (51% DV), Vitamin C (10% DV), and Vitamin B12 (19% DV), which collectively add +12 to its score. The product contains 0g of added sugar, which is a positive aspect, especially given its 'Max Protein' branding. However, a significant penalty of -10 is applied due to its classification as NOVA 4, indicating it is an ultra-processed food. Ingredients like milk protein concentrate, calcium caseinate, and various vitamins and minerals contribute to its processed nature. When compared to a baseline of unsweetened plain almond or oat milk, ENSURE Max Protein offers substantially more protein and a broader range of fortified micronutrients, but at the cost of being more processed.

Health benefits

What the nutrients in ensure max protein milk chocolate actually do for you, grounded in established dietary science.

Supports Protein Intake

This ENSURE product is formulated to provide a substantial amount of protein, with 9.09g per 100g. This can be particularly beneficial for individuals looking to increase their daily protein intake, such as athletes, older adults, or those recovering from illness. Protein is essential for muscle repair, growth, and overall satiety, making this beverage a convenient option to meet those needs, especially when whole food protein sources are not readily available.

Source of Essential Micronutrients

ENSURE Max Protein is fortified with several vitamins and minerals that contribute to daily nutritional requirements. It provides 15% DV for calcium, 10% DV for zinc, and a notable 51% DV for Vitamin A per 100g. These nutrients play crucial roles in bone health, immune function, and vision. For individuals with limited dietary variety or specific nutrient deficiencies, this product can help bridge nutritional gaps, offering a convenient way to consume these essential micronutrients.

Convenient for Specific Dietary Needs

This beverage offers a ready-to-drink, high-protein option with 0g of added sugar, making it suitable for individuals managing blood sugar levels or those aiming to reduce sugar intake while still needing protein. Its liquid form can also be advantageous for people with chewing or swallowing difficulties, or those who require easily digestible nutrition. The inclusion of soluble corn fiber also contributes a small amount of fiber.

How to eat it

ENSURE Max Protein is typically consumed as a convenient meal replacement or a high-protein snack. It's often used by individuals seeking to supplement their protein intake, manage weight, or support recovery. The standard serving size is one carton.

Consider pairing with a piece of fruit or a handful of nuts to add whole food nutrients and fiber.
Use as a post-workout recovery drink to help with muscle repair and replenishment.
For a more balanced meal, blend with spinach and a small amount of avocado for added vitamins and healthy fats.
If using as a meal replacement, ensure your other meals throughout the day are rich in diverse whole foods to compensate for its ultra-processed nature.
Things to keep in mind

This product is classified as NOVA 4, indicating it is ultra-processed. While it offers nutritional benefits, it contains several food additives such as cellulose gel, carrageenan, and artificial sweeteners like acesulfame potassium and sucralose. Some individuals may experience digestive discomfort from these additives, particularly carrageenan. It is also important to note that while it is fortified with many vitamins and minerals, it is not a substitute for a diet rich in whole, unprocessed foods. Individuals with specific sensitivities to artificial sweeteners should be mindful of their inclusion. The product contains milk protein concentrate and calcium caseinate, making it unsuitable for individuals with dairy allergies.

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Reader questions
Is ENSURE Max Protein Milk Chocolate healthy?
ENSURE Max Protein Milk Chocolate scores 57/100, placing it in the 'Decent' category. It is a good source of protein (9.09g per 100g) and fortified with several micronutrients. However, it is an ultra-processed beverage (NOVA 4) and should be considered a supplement rather than a primary source of nutrition.
How does ENSURE Max Protein compare to other protein drinks?
Compared to a generic protein shake or a brand like Premier Protein, ENSURE Max Protein offers a similar high protein content and is also fortified with vitamins and minerals. The choice often comes down to ingredient preferences and specific micronutrient profiles. For instance, some protein drinks may use different protein sources or sweeteners.
What is milk protein concentrate?
Milk protein concentrate is a dairy product that contains a high percentage of protein, typically 40-90%. It is produced by filtering milk to remove lactose and fat, concentrating the protein. It is a common ingredient in protein supplements and fortified beverages like ENSURE Max Protein.
How many ENSURE Max Protein cartons can I drink daily?
The recommended serving size is one carton. While it can contribute to your daily protein and micronutrient needs, it's best to consume it in moderation as part of a balanced diet. Relying too heavily on ultra-processed beverages may displace more nutrient-dense whole foods.
Does ENSURE Max Protein contain artificial sweeteners?
Yes, ENSURE Max Protein Milk Chocolate contains artificial sweeteners, specifically acesulfame potassium and sucralose. These are used to provide sweetness without adding calories or sugar. Individuals sensitive to artificial sweeteners should be aware of their presence.

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