KELLOGG'S CHOCOLATEY CHIP WAFFLES score 34/100 (Poor) due to a significant amount of added sugar and its ultra-processed nature, despite providing some micronutrients.
KELLOGG'S CHOCOLATEY CHIP WAFFLES received a FoodScore of 34/100 (Poor).
This product is classified as NOVA 4, indicating it is an ultra-processed food.
A single serving contains 12.9g of added sugar, contributing significantly to its low score.
It provides 29% DV for calcium and iron, and 159% DV for Vitamin A per 100g.
Compared to plain sparkling water, this product offers minimal nutritional benefits.
Scores +2 points above the beverage category average (32/100 across 3796 foods).
Fiber
1.4g
5% of Daily Value
Protein
5.71g
11% of Daily Value
Added sugar
12.9g
26% of Daily Value
Sodium
528.57mg
23% of Daily Value
+
What it brings to the table
Protein (5.7g)+1
Micronutrients (Calcium, Iron, Phosphorus, Vitamin A, Vitamin B12, Riboflavin)+12
−
What holds it back
Added sugar (12.9g)-16
Saturated fat (3.6g)-1
Sodium (528.6mg)-2
Ultra-processed (NOVA 4)-10
Why it scores 34
KELLOGG'S CHOCOLATEY CHIP WAFFLES achieved a FoodScore of 34 out of 100, placing it in the 'Poor' category. This score is primarily driven by its composition as an ultra-processed food (NOVA 4), which incurs a -10 penalty. A significant factor is the added sugar content at 12.9g per 100g, resulting in a -16 penalty. The presence of vegetable oil (soybean, palm, palm kernel, canola and/or cottonseed) contributes to 3.6g of saturated fat, leading to a -1 penalty. Additionally, the sodium content of 528.6mg per 100g results in a -2 penalty. On the positive side, the product receives bonuses for its protein content (5.7g, +1) and several micronutrients, including calcium (29% DV), iron (29% DV), Vitamin A (159% DV), and Vitamin B12 (36% DV), which collectively add +12 to the score. Compared to a baseline of plain sparkling water or unsweetened iced tea, KELLOGG'S CHOCOLATEY CHIP WAFFLES provide calories and some fortified nutrients but also contribute substantial amounts of added sugar and sodium.
Health benefits
What the nutrients in kellogg's chocolatey chip waffles, chocolatey chip actually do for you, grounded in established dietary science.
Source of Fortified Vitamins and Minerals
KELLOGG'S CHOCOLATEY CHIP WAFFLES are fortified with several essential micronutrients. Per 100g, they provide 29% of the Daily Value (DV) for calcium and iron, and a notable 159% DV for Vitamin A. These nutrients are added to the product through ingredients like calcium carbonate and reduced iron, which can help contribute to daily intake goals, especially in diets where these nutrients might otherwise be lacking. While not a primary source, this fortification can be a minor contributor to overall nutrient intake.
Contribution to Vitamin B12 Intake
This product offers a notable amount of Vitamin B12, providing 36% of the Daily Value per 100g. Vitamin B12 is crucial for nerve function and the production of red blood cells. For individuals who may have difficulty meeting their B12 requirements, particularly those following vegetarian or vegan diets who rely on fortified foods, this product can offer a supplemental source. However, it is important to consider the overall nutritional profile when relying on fortified processed foods for nutrient intake.
Provides Energy for Activity
With 285.71 calories per 100g, KELLOGG'S CHOCOLATEY CHIP WAFFLES can provide a quick source of energy. The combination of carbohydrates from enriched flour and sugar, along with fats from vegetable oils, contributes to its caloric density. This can be useful for individuals needing a rapid energy boost, such as before physical activity or as part of a quick breakfast. However, the energy comes with a significant amount of added sugar, which should be considered in the context of overall dietary sugar intake.
KELLOGG'S CHOCOLATEY CHIP WAFFLES score 34/100 (Poor) due to a significant amount of added sugar and its ultra-processed nature, despite providing some micronutrients.
How to eat it
Waffles like KELLOGG'S CHOCOLATEY CHIP WAFFLES are typically consumed as a quick breakfast item or snack. They are often toasted and eaten plain or with toppings. A common portion is two waffles, which aligns with the serving size. The primary pitfall is the high added sugar content and lack of fiber.
Pair with a source of lean protein like Greek yogurt or eggs to improve satiety and balance the meal.
Add fresh fruit, such as berries or sliced bananas, to increase fiber and micronutrient intake.
Consider using only one waffle and combining it with whole-grain toast to reduce the added sugar per serving.
Limit high-sugar toppings like syrup or whipped cream to avoid further increasing the sugar load.
Use as an occasional treat rather than a daily breakfast staple due to its ultra-processed nature and sugar content.
Things to keep in mind
This product contains common allergens including wheat, eggs, soy, and milk, as declared on the ingredient list. Individuals with sensitivities or allergies to these ingredients should avoid consumption. The presence of soy lecithin as an emulsifier is common in many processed foods. The high added sugar content (12.9g per 100g) means individuals monitoring their sugar intake, such as those with diabetes, should consume this product in moderation. The sodium content of 528.57mg per 100g is also relatively high, which could be a concern for individuals managing blood pressure. As an ultra-processed food, it is designed for palatability and convenience rather than optimal nutritional density.
KELLOGG'S CHOCOLATEY CHIP WAFFLES received a FoodScore of 34/100 (Poor). While fortified with some vitamins and minerals like Vitamin A and B12, the product is an ultra-processed food with a significant amount of added sugar (12.9g per 100g) and moderate sodium. It is not considered a healthy choice for regular consumption.
How does KELLOGG'S CHOCOLATEY CHIP WAFFLES compare to other breakfast options?
Compared to a whole-grain, lower-sugar waffle from brands like Eggo Homestyle, KELLOGG'S CHOCOLATEY CHIP WAFFLES typically contain more added sugar and are similarly ultra-processed. When compared to a breakfast like plain oatmeal with fruit, this product offers less fiber and more refined carbohydrates, making oatmeal a more nutrient-dense option.
What is 'enriched flour' in this product?
Enriched flour is wheat flour to which specific B vitamins (niacin, thiamin mononitrate, riboflavin, folic acid) and iron have been added back after being lost during processing. While it restores some nutrients, it is still a refined grain, meaning it lacks the fiber and other beneficial compounds found in whole grains.
What is a reasonable portion size for these waffles?
The declared serving size is 2 waffles. However, given the added sugar and ultra-processed nature, consuming one waffle and pairing it with other nutrient-dense foods like fruit or a protein source could be a more balanced approach. Moderation is key, especially for children.
Are there any artificial flavors or colors in KELLOGG'S CHOCOLATEY CHIP WAFFLES?
The ingredient list specifies 'natural flavors' and does not list any artificial colors. While 'natural flavors' are derived from natural sources, they can still be complex mixtures. The absence of artificial colors is a point of difference from some other processed breakfast items.
Can these waffles be part of a weight management diet?
Due to their caloric density (285.71 calories per 100g) and high added sugar content, KELLOGG'S CHOCOLATEY CHIP WAFFLES would need to be consumed in very small portions and infrequently to fit into most weight management diets. Focusing on whole, unprocessed foods is generally more effective for weight management.