WHOLE FOODS MARKET VEGETABLE CHIPS earned a FoodScore of 50/100 (Decent), primarily due to its **ultra-processed NOVA classification** and moderate sodium content, despite providing a notable amount of Vitamin A.
This product received a FoodScore of 50/100 (Decent).
It is classified as NOVA 4, indicating it is an ultra-processed food.
A 100g serving provides 694% DV of Vitamin A, a significant micronutrient contribution.
With 446.43mg of sodium per 100g, it contributes moderately to daily sodium intake.
Compared to raw vegetables, these chips offer less fiber and higher calories.
Scores +9 points above the snack category average (41/100 across 2903 foods).
Fiber
7.11g
25% of Daily Value
Protein
3.57g
7% of Daily Value
Added sugar
0g
0% of Daily Value
Sodium
446.43mg
19% of Daily Value
+
What it brings to the table
Fiber (7.1g)+9
Micronutrients (Vitamin A)+2
−
What holds it back
Sodium (446.4mg)-1
Ultra-processed (NOVA 4)-10
Why it scores 50
WHOLE FOODS MARKET VEGETABLE CHIPS achieved a FoodScore of 50/100, placing it in the 'Decent' category. The product received a significant penalty of -10 points because it is classified as NOVA 4, meaning it is ultra-processed. This classification reflects the extensive industrial processing involved in its creation, which often includes the addition of oils, sugars, and salt, and the use of processing aids not typically found in home kitchens. While the ingredient list includes various vegetables like yellow sweet potato and green bean, the overall formulation and processing move it away from a minimally processed food. The product gained +9 points for its fiber content of 7.11g per 100g, which is a positive attribute for a snack. Additionally, it received +2 points for its micronutrient profile, specifically for its high Vitamin A content (694% DV). However, a penalty of -1 point was applied due to its sodium content of 446.43mg per 100g. When compared to a reference baseline like air-popped popcorn or raw vegetables with hummus, this product is considerably more processed and higher in calories, though it does offer some beneficial nutrients from the vegetables.
Health benefits
What the nutrients in whole foods market vegetable chips actually do for you, grounded in established dietary science.
Provides a Significant Source of Vitamin A
These WHOLE FOODS MARKET VEGETABLE CHIPS are a rich source of Vitamin A, providing 694% of the Daily Value per 100g. Vitamin A is an essential fat-soluble vitamin crucial for maintaining healthy vision, immune function, and skin health. The presence of ingredients like carrot and sweet potato naturally contributes to this high Vitamin A content. Incorporating snacks that offer substantial micronutrients can help meet daily dietary requirements, especially for those who may not consume enough variety of vegetables.
Source of Dietary Fiber
With 7.11g of fiber per 100g, this product contributes to your daily fiber intake. Dietary fiber is important for digestive health, helping to maintain bowel regularity and contributing to feelings of fullness, which can support weight management. The fiber content in these chips comes from the various vegetables used, such as taro and green bean. While not as high in fiber as whole, unprocessed vegetables, it offers more fiber than many other common snack foods.
Convenient Vegetable-Based Snack Option
For individuals seeking a convenient snack that includes vegetables, these chips can serve as an option. The product contains a variety of vegetables, offering some of their inherent nutrients in a ready-to-eat format. While not a substitute for fresh vegetables, it can be a way to incorporate some vegetable components into a diet, particularly when fresh options are not readily available or practical. This convenience can be beneficial for busy lifestyles.
WHOLE FOODS MARKET VEGETABLE CHIPS earned a FoodScore of 50/100 (Decent), primarily due to its ultra-processed NOVA classification and moderate sodium content, despite providing a notable amount of Vitamin A.
How to eat it
WHOLE FOODS MARKET VEGETABLE CHIPS are typically consumed as a standalone snack, often in place of potato chips. A common portion size is around 1/2 cup, which is 56g. While they contain vegetables, it's important to remember they are ultra-processed and higher in calories and sodium than whole vegetables.
To enhance the nutritional value, pair these chips with a source of protein and healthy fats, such as hummus or a small handful of nuts, to create a more balanced snack.
Practice portion control by pre-portioning a serving into a small bowl to avoid overconsumption, as the calorie density is relatively high.
Consider these chips as an occasional snack rather than a daily staple, opting for fresh vegetables with dip as a more frequent alternative.
Things to keep in mind
This product is classified as NOVA 4, indicating it is ultra-processed. While it contains various vegetables, the processing and the addition of non-hydrogenated canola oil and fructose contribute to its processed nature. Individuals monitoring their sodium intake should be mindful, as 100g contains 446.43mg of sodium, which can add up quickly if consuming more than the recommended serving size. The presence of fructose as an added ingredient, though not contributing to 'added sugar' in this specific formulation, is a consideration for those sensitive to different sugar types. There are no common allergens explicitly declared on the label, but consumers with specific sensitivities should always review the full ingredient list carefully.
WHOLE FOODS MARKET VEGETABLE CHIPS received a FoodScore of 50/100 (Decent). While they offer a significant amount of Vitamin A (694% DV) and some fiber (7.11g per 100g), they are also classified as ultra-processed (NOVA 4) and contain a moderate amount of sodium. They can be part of a balanced diet when consumed in moderation and with awareness of their nutritional profile.
How does WHOLE FOODS MARKET VEGETABLE CHIPS compare to other snack chips?
Compared to many traditional potato chips, WHOLE FOODS MARKET VEGETABLE CHIPS may offer a slightly better micronutrient profile due to the inclusion of various vegetables, particularly in Vitamin A. However, in terms of processing and calorie density, they are similar to other snack chips like Lay's Classic Potato Chips. For a less processed option, consider bare baked vegetable chips or homemade versions.
What is 'non-hydrogenated canola oil' and is it a concern?
Non-hydrogenated canola oil is a type of vegetable oil that has not undergone the hydrogenation process, which creates trans fats. This means it is a source of unsaturated fats and does not contain harmful trans fats. While it's a better choice than hydrogenated oils, it is still a refined oil and contributes to the calorie density of the product.
What is a reasonable portion size for these vegetable chips?
The declared serving size is 1/2 cup (56g). Sticking to this portion size helps manage calorie and sodium intake. Consuming larger quantities frequently would significantly increase your intake of calories and sodium, making it harder to maintain a balanced diet. Mindful eating and pre-portioning can help.
Are these chips a good way to increase vegetable intake?
While these chips contain vegetables like yellow sweet potato and green bean, they are not a primary substitute for whole, fresh vegetables. The processing involved and the addition of oil and salt mean they have a different nutritional profile than raw vegetables. They can contribute some nutrients, but for optimal vegetable intake, prioritize whole, unprocessed vegetables.