FoodScore
0/ 100
DecentsnackPURE ORGANIC· 1 Strip

PURE ORGANIC WILDBERRY APPLE FRUIT & VEGGIE STRIP, WILDBERRY APPLE

PURE ORGANIC WILDBERRY APPLE FRUIT & VEGGIE STRIP scores 58/100 (Decent) on FoodScore, primarily due to its **high concentration of fruit and vegetable purees** and a notable amount of fiber, despite being a processed snack.

  • This PURE ORGANIC product achieved a FoodScore of 58/100, categorized as Decent.
  • It provides 7.1g of fiber per 100g, contributing positively to daily intake.
  • The product is classified as NOVA class 3 (processed), indicating significant industrial processing.
  • Compared to a whole-food snack, it offers less nutritional complexity and fewer intact nutrients.
  • Each strip provides a concentrated source of fruit and vegetable components.
  • Scores +17 points above the snack category average (41/100 across 2903 foods).
Fiber
7.1g
25% of Daily Value
Protein
0g
0% of Daily Value
Added sugar
0g
0% of Daily Value
Sodium
107.14mg
5% of Daily Value
+
What it brings to the table
Fiber (7.1g)+9
Micronutrients (Potassium, Vitamin A)+4
What holds it back
Processed (NOVA 3)-5

Why it scores 58

The PURE ORGANIC WILDBERRY APPLE FRUIT & VEGGIE STRIP earned a FoodScore of 58/100, placing it in the Decent category. This score reflects a balance of beneficial nutrients and its processed nature. On the positive side, the product receives a significant bonus for its fiber content, providing 7.1g per 100g, which is a substantial contribution for a snack. It also gains points for its micronutrient profile, specifically for potassium (785.71mg, 17% DV) and an exceptionally high amount of Vitamin A (397% DV per 100g), primarily from the carrot puree. The ingredient list, starting with apple puree concentrate and apple juice concentrate, indicates a high proportion of fruit and vegetable components. However, as a NOVA class 3 (processed) food, it incurs a penalty, reflecting that it has undergone significant industrial processing. While it contains no added sugar, which is a positive aspect, its concentrated form means it lacks the water content and some of the fiber found in whole fruits and vegetables. Compared to a whole-food snack alternative, such as a piece of fruit, this product offers a more concentrated, less satiating form of nutrients.

Health benefits

What the nutrients in pure organic wildberry apple fruit & veggie strip, wildberry apple actually do for you, grounded in established dietary science.

Supports Digestive Health with Fiber

This PURE ORGANIC fruit and veggie strip provides 7.1g of fiber per 100g, which can contribute to digestive regularity and gut health. Fiber is an essential nutrient that helps maintain bowel function and can contribute to feelings of fullness. Including fiber-rich snacks like this can help individuals meet their daily recommended fiber intake, which many Americans fall short of. The fiber content primarily comes from the concentrated fruit and vegetable purees.

Excellent Source of Vitamin A

The product is an excellent source of Vitamin A, delivering 397% of the Daily Value per 100g. Vitamin A is a fat-soluble vitamin crucial for vision, immune function, and skin health. This high amount is largely attributable to the carrot puree listed in the ingredients. Consuming foods rich in Vitamin A supports overall health, particularly for maintaining healthy eyesight and a robust immune system.

Contributes to Potassium Intake

PURE ORGANIC WILDBERRY APPLE FRUIT & VEGGIE STRIP provides 785.71mg of potassium per 100g, which is 17% of the Daily Value. Potassium is an essential electrolyte that plays a vital role in maintaining fluid balance, nerve signals, and muscle contractions. Adequate potassium intake is also associated with supporting healthy blood pressure. This snack can be a convenient way to boost potassium intake, especially for those who may not consume enough fruits and vegetables.

How to eat it

Fruit and veggie strips like PURE ORGANIC are typically consumed as a convenient, on-the-go snack, often by children or adults seeking a quick fruit-based option. They are shelf-stable and portioned, making them easy to pack in lunches or bags. One strip is a common serving.

Pair with a source of protein or healthy fats, such as a handful of nuts or a cheese stick, to create a more balanced and satiating snack.
Consider this product as an occasional alternative to whole fruits and vegetables, especially when fresh options are not available, but prioritize whole produce for daily intake.
Use these strips as a portable snack option during travel or busy days when access to fresh food is limited.
Things to keep in mind

This product is generally considered safe for consumption. The ingredient list does not contain common major allergens like peanuts, tree nuts, dairy, soy, or wheat, though cross-contamination is always a possibility in manufacturing facilities not dedicated to allergen-free production. It is important to note that while the product contains no added sugar, the concentrated fruit and vegetable purees and fruit juice concentrates still contribute natural sugars. Individuals monitoring their sugar intake, such as those with diabetes, should consider the total carbohydrate and sugar content per serving. The product also contains malic acid, a common food additive used for tartness, which is generally recognized as safe.

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Reader questions
Is PURE ORGANIC Fruit & Veggie Strip healthy?
PURE ORGANIC WILDBERRY APPLE FRUIT & VEGGIE STRIP scores 58/100, placing it in the 'Decent' category. It offers some beneficial nutrients like fiber, potassium, and a high amount of Vitamin A. However, it is a processed product, and while it contains no added sugar, it is a concentrated source of fruit sugars. It can be part of a balanced diet when consumed in moderation.
How does PURE ORGANIC compare to other fruit snacks?
Compared to many conventional fruit snacks, such as those from brands like Mott's or Welch's, PURE ORGANIC stands out by containing no added sugar and providing a notable amount of fiber and Vitamin A. Many other fruit snacks often list added sugars as primary ingredients and offer less nutritional value. However, it is still more processed than a whole piece of fruit.
What is 'apple puree concentrate'?
Apple puree concentrate is made by cooking and mashing apples, then removing most of the water to create a thicker, more concentrated product. This process allows for easier storage and transport. While it retains some nutrients, it lacks the full fiber and water content of a fresh apple.
How many PURE ORGANIC Fruit & Veggie Strips can I eat in a day?
While there's no strict limit, it's best to consume these strips in moderation as part of a varied diet. Each strip is a single serving. For a balanced diet, prioritize whole fruits and vegetables, and use these strips as a convenient occasional snack rather than a primary source of fruit intake.
Can children eat PURE ORGANIC Fruit & Veggie Strips?
Yes, PURE ORGANIC Fruit & Veggie Strips are suitable for children. They offer a source of fruit and vegetable components without added sugar. However, due to their concentrated nature and stickiness, they may pose a choking hazard for very young children or those with difficulty chewing. Always supervise young children while they are eating.

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Data & references