United States (parent: Kellanova)

Special K

Special K is a Kellanova brand primarily focused on grain-based breakfast cereals and snack bars. Historically, the brand has been associated with weight management, offering products often highlighted for their protein and fiber content. Its product range includes various cereal formulations and snack options such as Protein Meal Bars, available in flavors like chocolate peanut butter and strawberry. Positioned within the mass-market snack and grain categories in the United States, Special K products provide a range of options for consumers seeking convenient breakfast or snack solutions. Ingredient profiles and nutritional information vary across its diverse SKU lineup. Our pages compare each Special K SKU's nutritional profile against a baseline of plain rolled oats and similar products from competing mass-market grain and snack brands.

No scored SKUs yet for this brand. Coverage expands as we run the USDA Branded Foods pipeline across additional seed batches. In the meantime, you can browse all scored branded products on the brand index.

Data source: USDA FoodData Central, Branded Foods dataset. Nutrition Facts values, ingredient lists and UPCs are manufacturer-declared. FoodScore methodology is documented on the methodology page.