United States (parent: Kraft Heinz)

Velveeta

Velveeta, a brand under Kraft Heinz, specializes in shelf-stable dairy and prepared food products in the United States. Its most recognized offering is a processed cheese loaf, known for its smooth melting properties often utilized in dishes like queso. The brand has expanded its product line to include prepared pasta dishes, such as its popular Shells & Cheese variant, which incorporates a similar processed cheese sauce. Velveeta products generally fall into the ultra-processed food category due to their formulation and ingredient list. Its positioning emphasizes convenience and a distinct texture profile within the broader cheese and prepared meal sectors. Our pages evaluate each Velveeta SKU by analyzing its nutritional profile and ingredient composition against category benchmarks and similar convenience food items.

No scored SKUs yet for this brand. Coverage expands as we run the USDA Branded Foods pipeline across additional seed batches. In the meantime, you can browse all scored branded products on the brand index.

Data source: USDA FoodData Central, Branded Foods dataset. Nutrition Facts values, ingredient lists and UPCs are manufacturer-declared. FoodScore methodology is documented on the methodology page.